KoMarketing Associates

JANUARY 2, 2020

In addition, video is now driving more interaction for these account holders. Statistics indicated that video posts were providing 49% higher interactions for marketers. Hashtags also appeared to be a factor in terms of interaction for marketers. Instagram Stories Lead the Way for Marketers.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 268

Design Paid Search Agency Companies B2B 268

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. The direct path to ROI is one beset with quality interactions. What impression would you like to make as a company? Let’s talk engagement: Event activations are becoming the new norm for enhancing interaction at in person and hybrid events. You’re halfway there.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Marketing Insider Group

MARCH 10, 2021

These features have a significant impact on how consumers interact with Google’s search engine results. The post Google’s SERP Features: Get Your Company Listed appeared first on Marketing Insider Group. Google calls attention to these features with larger font, eye-catching images, outlines, and more.

SERP 278

SERP Paid Search Agency Features Companies 278

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. What is social media interaction? 3 key social media interaction statistics to focus your strategy.

Ideal Customer Profiles 134

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 134

Kaon

MARCH 13, 2018

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. An interactive video wall will get your visitors out of their seats and up at the wall!

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. You’ll also use these skills to effectively interact with your end users to demo new features, troubleshoot reported issues, and handle requests. The more you know about Salesforce and how it can help your business, the more valuable you are to your company.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

MARCH 31, 2022

Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The post Edison Interactive launches DOOH self-serve platform appeared first on MarTech.

Industry CMS 83

Industry CMS Paid Search Agency Marketing Management Advertisements 83

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Content Marketing Institute

AUGUST 13, 2020

Why not help them out with interactive content experiences? Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute. Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something.

Examples 144

Examples Content Interactive Marketing Content Marketing 144

SnapApp

JUNE 7, 2018

Read on to explore how Paycor and Blackbaud used interactive content powered campaigns qualify leads and drive impressive results. When the Paycor team looked back at the revenue produced from digital marketing between May and July, they found that a whopping 23% came from these interactive materials. Paycor Case Study.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Martech

JANUARY 10, 2022

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. Using the interactive video screens in the ridesharing vehicles, passengers can view specially-curated premium video, play games and win prizes.

Advertising Agencies 97

Advertising Agencies Mobile Advertising Marketing Management Curation 97

Hubspot

JANUARY 17, 2024

Despite the growing trend of self-service, most consumers still prefer in-person interactions. 65% of consumers prefer to interact with a salesperson in person, compared to 26% who prefer self-service. Personally, I always appreciate when a company offers the option of self-service, even if I don‘t use it.

Pricing 58

Pricing Price Purchase Interactive Marketing 58

ATAK Interactive

JULY 10, 2023

In this article, we list the 10 top UI-UX design companies mid and large-size businesses engage in to maximize user engagement. We'll address the key pinpoints of UI-UX design companies, providing you with valuable insights into the leading industry players.

Design 78

Design Companies Customer Satisfaction Statistics 78

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. Meet Seismic Interactive Content. Buyer insights.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Content4Demand

SEPTEMBER 10, 2021

In addition, interactive content has proven again and again to perform better than static assets in a wide range of cases. The same piece of content in interactive format increased read times 73% versus a PDF file , DGR says. Better yet, turn static assets into interactive assets.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Liveintent

APRIL 20, 2023

Company Values are a direct reflection of who a company is and what the company represents. Values help to define the culture of how our employees work together and interact with our customers, partners, and vendors. One Company, One Goal We win or lose together.

Lead Scoring 62

Lead Scoring Lead Ranking Paid Search Agency Companies 62

BOP Design

APRIL 13, 2020

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Personalized Interactions.

Design 127

Design B2B Case Study Case Studies 127

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

The Marketing Blender

DECEMBER 13, 2023

The marketing landscape is brimming with buzzwords like talent branding, employee branding, and culture branding, all representing various aspects of the human interaction with a brand. It encompasses all stakeholders and represents the totality of what a company stands for. These should never be the same.

Paid Search Agency 52

Paid Search Agency Companies Brand Identity Branding 52

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

Salesforce Marketing Cloud

JANUARY 12, 2023

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. According to the survey, just 21% of these companies are planning a significant investment into engagement automation.

Paid Search Agency 98

Paid Search Agency Automation Companies Media 98

Outgrow

SEPTEMBER 27, 2021

Top 5 Interactive Calculators for Websites. With businesses going virtual, there is a stronger need for interactive digital experiences that engage the audience. Interactive content types like calculators do just that. Interactive calculators for websites act as fantastic lead magnets as they offer value to prospects. .

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

Interactive Marketing 93

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 93

EveryoneSocial

OCTOBER 25, 2023

But did you know that leadership not posting on social and engaging with employees, customers, and prospects online can actually hurt the company? In other words, nearly half of people think of the company and its CEO as one and the same. Related: Ready to improve your company’s reputation? Here’s where to start.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. Customer Interaction Personalization CRM systems allow access to comprehensive customer profiles and segmentation capabilities.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 94

Brand Identity Branding Content Interactive Marketing 94

BuzzSumo

APRIL 1, 2019

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. All it takes is an interactive content marketing platform ( check out this list from Lilach Bullock ) and the three tips below to generate the kind of posts that practically market themselves and can set your company up for easy conversions.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107