B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MAY 17, 2012

” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. How can you increase your customer wallet share?

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

MARCH 8, 2012

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Certainly a company website is one of the most critical brand touch points. Do they have choices to click and learn more?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

OCTOBER 18, 2012

The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. What does this mean for business owners and marketers?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 8, 2012

The survey was done by Harris Interactive and involved 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Contact us today about our marketing planning services. *

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

OCTOBER 16, 2015

This means that pages and fonts would resize and information would be presented in formats that visitors could easily view and interact with no matter what device (cellphone, tablet or desktop computer) a visitor was using. The client did not require that their site update include a responsive design.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 18, 2010

To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors). Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100