Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Optinmonster

MAY 22, 2020

If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. That’s why we’re going to teach you how to create a mobile exit-intent campaign. Does Mobile Exit Intent Work?

Intent 96

Intent Trigger Marketing Mobile Marketing Advertising Mediums 96

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Brightedge

NOVEMBER 30, 2021

When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent. Understanding keyword search intent is highly valuable when creating content for the website; by doing so, you can ensure you are creating content that is useful and relevant to your target audience’s needs.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Engagio

NOVEMBER 21, 2019

But one of the new, hot things to come along in recent years is intent data. You could argue that intent data has been around for a while (just like you can argue that ABM has been around for a while), but now it’s becoming a standard part of the marketer’s tool chest (again, just like ABM). Watch on YouTube ). From zero, right.

Intent Data 71

Intent Data Account Based Marketing Intent ABM 71

KoMarketing Associates

FEBRUARY 10, 2021

The search results present an answer based on what Google intuits is the user’s search intent. And that’s why another massive concept in SEO – user intent – is so central to zero-click searches. For example, the company’s business listings. Clearly, this has immense implications for SEOs everywhere. So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords . Or they target broad, high intent keywords like “buy <main keyword.>” Reach YouTube viewers .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

accelerate agency

AUGUST 15, 2021

What is a B2B SEO company? How do I choose a good company for SEO? What is a B2B SEO company? A B2B SEO company, like Accelerate Agency, uses experience and the latest tech to leverage SEO and attract valuable leads and build relationships. Look for SEO agencies that have case studies that fit with your company’s needs.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. I-Want-to-Go Moments: These moments occur when people are looking for local businesses, often with the intent to visit. Go here for more on this from Google.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. He delved deep into how the use of AI revolutionized his company’s SEO strategy. Lee Oden’s session on search intent was a testament to its significance. Well done, Lee!

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

QuanticMind

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Contently

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015.

SEO 160

SEO Content Paid Search Agency Youtube 160

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. Twitter videos that open with a product produce a 24% increase in positive interest and a 34% increase in click intent. YouTube video statistics. These next few statistics lay out some insights to help brands optimize their time on YouTube.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Aberdeen

DECEMBER 18, 2018

You can also find us on Spotify , iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Work Management 45

Work Management Enterprise Management Marketing Management Paid Search Agency 45

Industrial Marketing Today

MAY 2, 2011

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago.

Youtube 60

Youtube Video Marketing Paid Search Agency Advertising Agencies 60

Contently

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. Highlight company culture for recruiting.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Contently

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. The company argued that OxyContin wasn’t addictive at all, claiming that less than one percent of users developed a “tolerance” issue when in fact it was widely known that drugs like OxyContin were highly addictive.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Vidyard

JULY 7, 2014

Videos are snack-sized, convey your company’s implied persona, and are irresistible to prospects who want to consume info quickly. Today I want to take a look at Wishpond , a B2B company offering simple tools for creating epic marketing campaigns. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave. Plus it’s very cost effective.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Vidyard

MAY 21, 2021

Think of things like company overview videos, thought leadership content, or any kind of short “info bite”-style videos. Here you can also use multiple links on a “choose-your-own-adventure” CTA to allow buyers to identify their intention or persona. The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Brightedge

NOVEMBER 3, 2020

With the increase of video results being shown, it’s important to remember that YouTube tends to dominate these results. If you’re trying to own the video results for a particular keyword, it would be a worthwhile investment to optimize your YouTube video and your company page. People Also Ask.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

ClearVoice

FEBRUARY 1, 2022

Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Brightedge

APRIL 18, 2022

Historically, YouTube has tended to dominate these results. If you’re trying to own the video results for a particular keyword, it would be a worthwhile investment to optimize your YouTube video and your company page.?Whether

SERP 104

SERP Trends Mobile Marketing Lock-In 104

Scoop.it

MARCH 14, 2024

For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content. The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Walker Sands

OCTOBER 22, 2018

Every company has a story to tell. Though, when tasked with having to tell your company’s story, it can be easy to focus on the major milestones, whether it’s a funding round or a series of product and feature updates. But, your company’s narrative is much more than a sequence of company news announcements. To surprise?

Paid Search Agency 40

Paid Search Agency Companies Marketing Management Storytelling 40

Martech

JANUARY 10, 2023

Another application of NFTs is the idea that you can selectively disclose your interest and intentions to a marketer,” Frank added. Because the NFT is supported by a decentralized blockchain ledger, the data relating to the customer’s engagement isn’t a private asset that a company or third party retains.

Paid Search Agency 104

Paid Search Agency Planning Loyalty Gartner 104

Optinmonster

MAY 10, 2023

Here’s how the cosmetics company ColorPop does it: You can easily display your best-selling or top-rated products in the same way with SeedProd. Software companies often use FOMO with beta trials, where accepting limited numbers makes those few spaces seem very desirable. Here’s an example from Iconica: 11.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Velocity Partners

MARCH 13, 2024

Loooots of companies are chomping at the bit to use AI to flood the internet with search-optimized drivel. In the end, the companies who really invest in original, expert-created, useful content that users want will win. Companies may start to put their best thinkers forward. So who’s going to win in this new world? Or robots).

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. This allows companies to create and deploy more personalized advertising campaigns. Brands like Google leverage this personalization to showcase ads across various websites, apps, and platforms like YouTube.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

SocialPilot

JANUARY 14, 2024

Over 90% of Fortune 500 companies use LinkedIn. Companies posting weekly see an engagement rise by 2x on LinkedIn. According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77