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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. InsideView. D&B Hoovers.

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I’m Thinking Of… Sales Intelligence With Heidi Bamburg

Engagio

How can I better understand my prospects’ and clients’ day-to-day? As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. You don’t need InsideView to sell. Sales intelligence!

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Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

These individuals are 13 percent more likely to say they work “very closely” or “closely” with marketers in prospecting efforts than their counterparts. In addition, top sales professionals appear to have a stronger relationship with their marketing team members. About 41 percent of their counterparts say the same.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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A B2B Sales Rep’s Guide to Selling to the C-Suite

Zoominfo

The C-suite typically refers to the executive- level managers within a company. Basically, the C-suite is made up of the people who keep the company’s strategies and operations aligned with their mission and established policies. They are also the ones who hold most of the decision making and buying power at a company.

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A B2B Sales Rep’s Guide to Selling to the C Level

Zoominfo

Stay relevant to what your prospects do, need, and hope to achieve. Position your product or service as an urgent need or else your prospect will continue to put off buying. For example, if you sell compliance training products, new corporate legislation might increase a company’s need for your products. A – Always align.

B2B Sales 190