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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

Myth 1: Customer-Centric Growth is Exclusively for … The most common fill-in-the-blanks we hear is that customer-centricity is a) only for large companies, b) only for companies in certain industries or business models, and c) only for customer-facing teams. Not just for some industries, or business models.

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2023 Predictions: Digital media and advertising

Martech

“We can expect to see a proliferation of technologies that enable brands to more efficiently connect with their audiences who are tuned in to live spaces,” said Oz Etzioni, CEO and founder of creative optimization company Clinch. “On On the backend (activation), this means new and innovative ways to feed ‘live event’ data into the creative.

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AI-based personalization provides 10%+ revenue uplift to this top retailer

ClickZ

The company also saw a 50+% redemption rate and a 12% net revenue lift for personalized offers. Sub-optimal customer engagement with low offer take rate. The company also saw a 50+% redemption rate and a 12% net revenue lift for personalized offers. Source: ZineOne.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

Hypothesis: Change the tagline to something more explanatory and specific about the services offered to see if there will be an improvement in bounce rate and click-throughs to other pages on the site. The “B” tagline was: “Csek Creative is a digital agency that helps companies with their online and offline marketing needs”.