Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Case Study Case Studies Studies Work Management 107

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

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Case Studies Case Study Studies Paid Search Agency 162

Sword and the Script | B2B

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Further another 23% began working with the very company they hadn’t previously considered. Yet buyers also use these materials to evaluate vendors.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. Some companies claiming to be AI-based were not. I also expect companies will apply this technology in reasonable ways. That’s exciting.

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Planning Marketing AI Enterprise Management Work Management 124

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. Lead liaison CEO Ryan Schefke. In comparison, Lead liaison’s methods were 98.6%

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Hinge Marketing

JANUARY 29, 2020

Companies today face new challenges. And only the most proactive companies will keep up with swift changes in buyer behavior. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. What sets these companies apart?

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Zoominfo

APRIL 28, 2020

On March 25th, Stewart Butterfield, CEO of Slack, posted a series of tweets containing information about the corporate messaging forum’s recent surge in popularity as a result of the pandemic. In 2020, however, Slack gained around 7,000 in just half of Q1 (and another 2,000 a week after that).

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Paid Search Agency Product Companies Lead Ranking 258

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Customer Experience Matrix

APRIL 1, 2020

Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. Media tracking company Comscore has also weighed in with an ongoing series of coronavirus analyses.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Lake One

OCTOBER 11, 2023

Salespeople have always found the more information they have, the easier the sale is. With the ability to take notes and merge customer profiles, salespeople find they have hours left over to focus more on selling products and helping their companies meet even the most ambitious sales goals.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. study found only 13% of the population trusted ad executives. primary season, OpenAI became the latest company to take steps to protect voters. Why we care. A recent U.K.

Marketing AI 89

Marketing AI Paid Search Agency Companies Amazon 89

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. a purchase. Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Here’s a list of the top responses I got (and the top companies you need to study for category creation). The top 10 companies to study for category creation: 1.

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Studies Work Management Marketing Management Account Based Marketing 52

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

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Digital Transformation Case Study Case Studies Studies 184

The Lead Agency

MAY 25, 2023

This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. Tell the whole story When writing a case study, avoid only focusing on the outcome. Identify the problem they were facing.

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Case Study Case Studies Storytelling Studies 62

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

Case Studies 75

Case Studies Case Study Studies Buy 75

Vision Edge Marketing

APRIL 16, 2024

Harnessing Data Analytics for Informed Decision-Making : The power of data analytics in digital transformation cannot be overstated. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends. Caterpillar Inc.

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Digital Transformation Work Management Terms and Conditions Marketing Management 234

KoMarketing Associates

JANUARY 15, 2020

IBM recently conducted a global study titled, “Build Your Trust Advantage: Leadership in the era of data and AI everywhere,” and statistics showed that 79% of torchbearers – leaders in utilizing data and analytics – say that their company is collecting the types of information necessary to make decisions.

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Studies Class Statistics Analytics 157

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Case studies are an important part of your content marketing strategy.

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Case Studies Case Study Studies Work Management 84

Vidyard

AUGUST 4, 2021

August 04, 2021 – Looking to increase company morale and make customers more likely to engage in the new digital-first business world? That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., KITCHENER, Ont.

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Studies Video Marketing Eye-Tracking Press 116

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 147

Hinge Marketing

JULY 20, 2020

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. A Timely Second Study. For a second time, the Hinge Research Institute has conducted its Employer Branding Study. So what did we learn?

Studies 118

Studies Brand Identity Branding Acquisitions 118

EveryoneSocial

OCTOBER 25, 2023

But did you know that leadership not posting on social and engaging with employees, customers, and prospects online can actually hurt the company? In other words, nearly half of people think of the company and its CEO as one and the same. Related: Ready to improve your company’s reputation? Here’s where to start.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting. 44 requested more information and 15 requested a follow up meeting after the show with their sales team.).

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Lead Capture Case Study Case Studies Conference 74

Allocadia

MAY 23, 2023

So we can truly say that we’ve done more with less because we were able to identify and address inefficiencies.” – Tim West, Senior Manager, Marketing Operations, Box “Our journey began when Box committed to Wall Street to eventually become a billion-dollar company.” said Tim West, Senior Manager of Marketing Operations at Box.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Use All Your Employees’ Expertise to Inform Your Content.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. As marketers work to increase their familiarity with social data, they often encounter some common roadblocks. Posts sent per day.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. You can also use professional information sources or industry associations for more information. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Salesforce Marketing Cloud

DECEMBER 13, 2021

It’s no secret that companies all over the globe are racing to adapt to a rapidly changing and increasingly remote workforce. Companies are also identifying a significant gap between the current digital skill sets their employees have and the skills they need to be successful. Continuous learning is key.

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Studies Peer-to-peer Product Validation 98

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Check out this month’s report for information about which social platform influencers are flocking to. Your company probably doesn’t really understand what the metaverse means for the brand.

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