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Do You Have The Videos You Need to Support an Online Conference?

Biznology

Tech companies are scrambling to come up with demos and presentations for events that have moved from big exhibit halls to small screens. Edit software demos and screencasts so they tell an interesting use-case story. FAQs and sales messaging documents already contain information that can be better explained visually.

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Customer Churn: What is it and How Can You Avoid It?

BenchmarkONE

Depending on the nature of your company, when a customer stops doing business with you, this can mean canceling their account or subscription, failing to renew a contract, or choosing a competitor for their new needs. Customer churn is not good for your company. Your company had 12,300 customers at the beginning of March.

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Leveraging Video to Get More Sales Meetings [Podcast]

Vidyard

And when you’re targeting large, enterprise companies, you need every edge you can get just to get your prospects’ attention — let alone land a meeting. I’ll follow the company on Sales Navigator or set up Google Alerts, so I can understand what people are interested in. What are your favorite sales tools?

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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

These alternatives offer new avenues for connecting with modern audiences who are actively seeking out information that solves their problems. Regardless of which side of the microphone you’re on (be it host or guest), podcasts are a space where you can discuss the issues and subjects your company knows best.

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The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work

Buzz Marketing for Technology

What were talking about here is how do people gather and process new information and develop new skills and knowledge as a result. For example, Ive used wikis to manage my own projects and RSS as a way to stay on top of information I need for my job. I think the screencasts are great online. Mine is here. A PLE is for learners.

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Top 5 Inbound Marketing Articles to Start the Week: Google vs. Bing

Hubspot

Author Rand Fishkin's article compiles his research on the different ranking elements of Google and Bing, providing valuable information for people looking to optimize their websites for these specific search engines. Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. Some of his best tips?

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Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic

ClearVoice

No matter the sophistication of your marketing team or company, screen recording can likely improve your communication for internal purposes as well as external promotions. Screencast-O-Matic , the scrappy contender fighting for a top ranking. Review of Screencast-O-Matic. For quick screen recordings, I use Screencast-O-Matic.