Zoominfo

APRIL 28, 2020

On March 25th, Stewart Butterfield, CEO of Slack, posted a series of tweets containing information about the corporate messaging forum’s recent surge in popularity as a result of the pandemic. In 2020, however, Slack gained around 7,000 in just half of Q1 (and another 2,000 a week after that). So, what does this mean for our businesses?

Paid Search Agency 130

Paid Search Agency Product Companies Zoominfo 130

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269

Design Paid Search Agency Companies B2B 269

Marketing Insider Group

JUNE 23, 2021

When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. The problem with technology innovation.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

Positioning 177

Positioning Product Tips Segmentation 177

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. Therefore, it’s important for companies to make this process as seamless as possible. Example: Facebook’s News Feed.

Features 156

Features Product Tips Work Management 156

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. It’s the products big debut.

Product 243

Product Paid Search Agency Planning Case Studies 243

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. R&D produces new products.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Today’s consumers are digital detectives with a wealth of information at their fingertips. The market is saturated with me-too products, copies of copies with little to differentiate them.

Work Management 102

Work Management Marketing Management Product Differentiation 102

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks. Put a Limit on Meetings.

Product 221

Product Work Management Marketing Management Planning 221

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Zoominfo

JUNE 12, 2023

Efficiency is the New B2B Buzzword Companies in the long bull market that followed the Great Recession often prioritized growth over profitability. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind. But times have changed.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Marketing Insider Group

MARCH 10, 2021

Nothing but information between links would set them apart. Featured snippets show concise information from a target page. Product Listing Ads (PLAs) or Paid Shopping results link directly to products with rich product content. Google Ads are ranked by relevancy and usability to a user’s search intent.

SERP 273

SERP Paid Search Agency Features Companies 273

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. Some companies claiming to be AI-based were not. I also expect companies will apply this technology in reasonable ways. That’s exciting.

Planning 125

Planning Marketing AI Enterprise Management Work Management 125

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. Thus, tackling enablement is both adds value and clearly enhances productivity. A point not to be missed is what Salesforce calls “Grounded Prompts.”

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 115

Work Management Marketing Management Software Product 115

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Hand out goodie bags.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay. Media and entertainment company Paramount Global, for example, is using data as the foundation for its newly launched diversity reporting platform. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?”

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 105

SmartBug Media

MAY 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65