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Decoding B2B portals: Your gateway to e-commerce success

Sana Commerce

B2B portals, not to be mistaken with B2B e-commerce, is a term that often pops up in conversations surrounding digital transformation. But what exactly is a B2B portal, and how does it relate to the broader realm of e-commerce? What are B2B portals? B2B Portals vs. e-commerce sites: what’s the difference?

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Reputation Debuts Reputation Score Portal at Transform ‘21 North America

Nuvi

Portal utilizes vast amounts of data to provide comprehensive view of customer sentiment scores for about 100K+ U.S. The Reputation Score Portal utilizes vast amounts of consumer feedback data from online channels to give decision makers a complete view of their brand health. The Reputation Score Portal is now live at repscore.com.

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Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

Marketing Insider Group

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Both consumers and businesses want immediate relief. It’s where yours needs to be now.

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Big Updates to the NetLine Portal: What You Need to Know

NetLine

In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance. Specifically, there are two levels of enrichment available: Contact and Company. Here’s what we’ve been working on. Lead Enrichment. Housecleaning.

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Not Translating Your Customer Portals? You May Be Harming Brand Loyalty

Martech Advisor

This means localizing the full customer experience, including “My Account” and customer support portals, writes, Craig Witt, Chief Revenue Officer, MotionPoint. Companies often translate their public websites and omnichannel content for global buyers. This poses a risk to growing companies. Does Amazon?

Loyalty 65
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How True Classic uses post-purchase experiences to increase revenue

Martech

The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. True Classic customers can order from 192 countries — the company is a truly global brand. Getting accurate delivery information spurs customers’ interest and loyalty. Image: True Classic.

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5 Ways to Strengthen Company Culture During COVID and Beyond

Circle Studio

When you look at successful companies that propel profit and growth year after year, there are patterns that show up consistently: an intense focus on quality, extreme clarity around expectations and key processes and a constant quest to get better all the time. Every aspect of the culture is built by design. Welcome COVID-19. Everything.