Marketing Insider Group
MAY 4, 2020
Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.
Integrated B2B
OCTOBER 25, 2018
Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. 5. Use opt-out to say ‘hello’.
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Marketing Insider Group
MARCH 4, 2024
This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Contextual advertising requires no cookies or private user information.
Marketing Insider Group
JUNE 26, 2023
How AI collects and shares information raises ethical concerns. Shortsighted companies may prematurely cut jobs due to overconfidence in AI. As a result, most companies need to invest in expensive hardware and software to get the best out of AI. The more complex the task, the harder it is to get passable results.
Zoominfo
APRIL 11, 2022
The new regulations being developed are intended to give clear guidance on how companies can meet the requirements of the law. The best thing that we’ve done — the best thing that any company can do — is to be prepared. We’ll see how it plays out. Q: Do you think other states will create privacy regulatory agencies?
Content4Demand
SEPTEMBER 24, 2021
Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).
Webbiquity
OCTOBER 11, 2022
A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time.
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