SmartBrief - Marketing
MARCH 10, 2024
In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.
SmartBrief - Marketing
FEBRUARY 26, 2024
One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. shared areas of interest like company news).
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SmartBrief - Marketing
MARCH 4, 2024
In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.
Contently
FEBRUARY 9, 2021
Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.
Benchmark Email
SEPTEMBER 21, 2021
Companies don’t just want to take your email address and call it a day — they want this information so they can… The post How to Create a Company Email Newsletter in 10 Simple Steps appeared first on Benchmark Email. Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program.
SendX
AUGUST 18, 2020
What is the Localization of Email Newsletters? Studies show that companies use localization tools to modify different email components. Some cultures are more information-oriented and value detailed product descriptions. What to Localize in Your Email Newsletter? And that’s when the localization technology comes in handy.
SendX
AUGUST 28, 2020
Geomarketing is extremely useful for: logistics companies gas stations entertainment companies: cinemas, children’s centers, etc. 3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal. Make your newsletter as festive as possible.
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