Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. database marketing, or, more poetically, narrowcasting. Thus, social media present a major threat to search advertising revenues. Date it from 1985 to 1997.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

FEBRUARY 6, 2014

Facebook is a unique case – they have access to a wealth of personalized information, and they used a fine-tuned algorithm to produce this video. While not every company will have their prospect’s ultrasound photos on hand, personalized video doesn’t have to be difficult or time-consuming to create.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Convince & Convert

JUNE 25, 2014

Companies are even becoming known for their video content. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Build a Dedicated Landing Page and Make Video the Star Another trap most companies still fall into concerns video distribution.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. Similarly, the more timely the information, the more popular it is.

Social Media 40

Social Media ROI Practices Media 40

Choozle

JANUARY 23, 2024

Gary Shapiro , president and CEO of the CTA, emphasizes the evolving landscape, stating, “Every company must become a tech company,” a sentiment echoed by the diverse array of exhibitors at CES 2024. The event highlighted AI’s role in spatial computing, with notable announcements from companies like Sony and Apple.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

JANUARY 19, 2015

But with a more complex product, keep in mind that you can fit a lot of information into a short video by showing rather than telling, so take advantage of this power while you have the chance. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50

Webbiquity

FEBRUARY 23, 2012

Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ”). .”) and Angry Birds.

Google 100

Google Tactics Tips Best Practices 100