Heinz Marketing

APRIL 9, 2020

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Below is a list of strategies and tactics many companies are trying. This is, of course, tricky.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. This is a great example of building a microsite around a cause. AbbVie | Scientist Rock! Ranked No.

Creativity 134

Creativity Examples Content Marketing Planning 134

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . This approach will also work for many SaaS B2B companies. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Content4Demand

MAY 21, 2020

I’ve seen more companies using educational thought leadership in visual formats as a way to continue to get their message out there,” Lessard explained. They are doing it in a way that builds their brand using visual content and real people from the company. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The Point

DECEMBER 16, 2013

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications.

Class 60

Class Paid Search Agency Companies Allocation 60

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

SendX

MAY 30, 2019

These were largely people who were close to us with large followings or access to companies that sent out blasts on our behalf.” Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They also made it easy for their employees to pass their message to entire companies.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Marketing Insider Group

JUNE 19, 2014

Information Overload. And with the amount of information in the world doubling every 18 months, visual stories are becoming more important to brands and individuals alike. When I first saw the microsite, I was blown away. After being embedded in each others companies for so long – the idea developed pretty organically.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

SnapApp

JANUARY 24, 2017

For example: This interactive calculator helped provide value to the middle of the funnel lead while also providing Paycor more detailed prospect information. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Content loading.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

For example: This interactive calculator helped provide value to the middle of the funnel lead while also providing Paycor more detailed prospect information. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Content loading.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SmartBug Media

AUGUST 31, 2020

If your review site profile has pricing information, it should be up to date and match what users will see once they move to your website. For example, a software company will likely find incredible value in the ability to upload product screenshots and demo videos to the profile, so an affordable upgrade would certainly be worth exploring.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Seismic

MAY 17, 2023

According to McKinsey , 71% of buyers expect companies to deliver personalized interactions, while 76% are frustrated when companies fail to do so. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Can you blame them?

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. Instasites (microsites designed for individualized experiences). Comprehensive all-in-one company profiles compiled in seconds.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Convince & Convert

MARCH 12, 2015

The company’s tongue-and-cheek mission is chronicled in a humorous video that’s generated 1.5 What makes this campaign so interesting is how unexpected it is, even for a company that believes , “If a company is going to make a difference in today’s world, it’s going to have to think differently.” million videos to date.

Organization 133

Organization Planning Microsite Case Study 133

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. million views in less than 48 hours.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. It’s time for companies to turn to 2.0 Introducing the new buyer This is not new information. So, now what? Below is a summary.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us."

Design 101

Design Examples Best Practices Microsite 101

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. Connect with KFC’s Founder.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. Find out how to make landing pages work harder and increase conversion rates.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Valasys

JUNE 15, 2021

Talking of post-campaign analysis, every company, agency, or brand involves in campaign analysis post-marketing campaign. It provides an overview of the company, its services, and acts as a conversion point for your prospects. To be precise with messages and objectives, various organizations tend to create a landing page or microsites.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

SmartBug Media

JUNE 26, 2019

The Arbor Company: The Arbor at BridgeMill, Canton, GA. This company took their community’s best features and displayed them throughout the page extremely well. What I like about this community’s landing page is that they have built a sort of microsite on the landing page, and it’s all customized for that specific community.

Landing Pages 71

Landing Pages Communities SEO Examples 71

Televerde

SEPTEMBER 22, 2020

More information is available here. The microsite that won the Lucite trophies that you display by the coffee machine? We’re seeing more companies adopt this attitude with the emergence of the Chief Growth Officer (CGO). More information is available here. The beautiful eBook you created?

Planning 52

Planning Microsite Deliverability Barriers 52

The Lead Agency

APRIL 6, 2020

The study found that most companies tightened their belts; however, the most successful businesses refocused their operations rather than cutting spending. The companies that do it right during the difficult times are more likely to experience significant growth when things improve.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. is there someone else at their company to talk to? did they eventually buy? is there something else they might purchase?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Valasys

JUNE 15, 2021

Talking of post-campaign analysis, every company, agency, or brand involves in campaign analysis post-marketing campaign. It provides an overview of the company, its services, and acts as a conversion point for your prospects. To be precise with messages and objectives, various organizations tend to create a landing page or microsites.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Is it finding more information or finding more information before making a purchase? Is it general research or pre-buying research? Content Remains King.

SEO 145

SEO SERP Trends Keywords 145

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. The company recognized that if it worked backward from the beginning, it could develop O.info with conversion in mind using its extensive analytics suite. ” – Me. The Marketing ROI Conundrum.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. The company recognized that if it worked backward from the beginning, it could develop O.info with conversion in mind using its extensive analytics suite. ” – Me. The Marketing ROI Conundrum.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Salesforce Marketing Cloud

JUNE 7, 2023

But what happens to the essential information after the pitch? Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement.

Microsite 52

Microsite Design Tips Banners 52

Crimson Marketing

JULY 23, 2015

More information for prospects who are ready to close, but for some reason haven’t. This enables the company to track Marketing’s contribution to revenue. Companies that don’t have this type of marketing system in place, find it difficult to measure marketing’s impact. Tracking Revenue Goals with Marketing Automation.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. Media company Quartz recently had an interactive quiz in an email where hovering over an answer selection revealed whether it was the correct answer or not. But first things first. Interactive Email Opportunities. The Long Road.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

PureB2B

JANUARY 14, 2019

There’s also the inevitable alignment of your sales and marketing teams as you execute ABM campaigns, which many companies struggle with. To be able to identify your target account, you should look into firmographic and demographic information. These encompass data that will help you classify which companies relevant to your business.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

PureB2B

JANUARY 14, 2019

There’s also the inevitable alignment of your sales and marketing teams as you execute ABM campaigns, which many companies struggle with. To be able to identify your target account , you should look into firmographic and demographic information. These encompass data that will help you classify which companies relevant to your business.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

The Point

MAY 8, 2012

The degree to which you still need to “sell” the offer at hand once your reader is at the landing page is influenced in large part by the amount of information he or she received on the front end of the campaign. Online display ads, text links, and PPC (search) ads impart very little information.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100