Content Marketing Institute

SEPTEMBER 21, 2023

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Trends 130

Trends Marketing & Strategy Marketing Strategy Planning 130

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269

Design Paid Search Agency Companies B2B 269

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But in today’s digital landscape, should marketers be better IT trained?

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

MARCH 10, 2021

Nothing but information between links would set them apart. Featured snippets show concise information from a target page. With video schema , you can provide more information, such as a thumbnail URL, duration, and description. To show that you’re an expert on a subject, you may want to include more information.

SERP 273

SERP Paid Search Agency Features Companies 273

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Both consumers and businesses want immediate relief.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

DivvyHQ

FEBRUARY 23, 2023

Considering the uber-competitive nature of most industries today, companies can't overlook the importance of a solid information architecture. A well-designed IA is the key to creating a great user experience that will help you drive engagement and conversions online. More on this from DivvyHQ Co-Founder, Brody Dorland.

Design 85

Design Conversion Paid Search Agency Companies 85

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. I tried dozens of them, over and over, really looking for the right solution.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Webbiquity

MAY 11, 2021

How large is the B2B market? An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. What Is an Efficiency Audit?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Biznology

FEBRUARY 18, 2020

Anonymous data isn’t pulling personal information, then dropping the “personal” parts of it, (as if you could just intentionally forget information about your visitors). 14:21 What do B2B marketers need to tackle data? Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related.

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104

Zoominfo

SEPTEMBER 7, 2021

Monitor the news to target segments of the market that have been affected by headwinds or tailwinds. Identify companies in your ideal customer profile that may be impacted by current events, legislation, or market trends. Trigger Recent market developments (e.g. Scenario As the economy fluctuates, new opportunities arise.

Ideal Customer Profiles 100

Ideal Customer Profiles Campaigns Zoominfo Trigger Marketing 100

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay. Media and entertainment company Paramount Global, for example, is using data as the foundation for its newly launched diversity reporting platform. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Zoominfo

AUGUST 11, 2022

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. Unfortunately, most recruiters have a limited view of how a company or client compares with others. The overall score acts as a representation of the company’s employer brand.

Paid Search Agency 130

Paid Search Agency Companies Zoominfo Class 130

Marketing Insider Group

NOVEMBER 28, 2018

Once you’ve finally begun to create a digital footprint, you’ll soon realize you need more than a website to fuel growth – you’re going to need content that educates, informs, and engages. The post Moving your Emerging Growth Company Past Infancy with Content Marketing appeared first on Marketing Insider Group.

Paid Search Agency 205

Paid Search Agency Content Marketing Companies Content 205

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Zoominfo

OCTOBER 5, 2021

Scenario Company news — such as new initiatives or products, a new facility or relocation, mergers and acquisitions, or layoffs — can predict an organization’s propensity to purchase. When significant company news happens, your sales and marketing teams should move quickly and reach out to new buying groups based on this information.

Paid Search Agency 100

Paid Search Agency Companies Trigger Marketing Acquisitions 100

DivvyHQ

AUGUST 16, 2022

Data is the backbone of everything we do as content marketers. But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning.

Planning 90

Planning Content B2B Marketing Report 90

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. The impact of this is unlikely to be limited to political marketing. primary season, OpenAI became the latest company to take steps to protect voters. Why we care.

Marketing AI 90

Marketing AI Paid Search Agency Companies Amazon 90

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 also features the most total venture capital funding for edtech companies with $8.3 also features the most total venture capital funding for edtech companies with $8.3 billion in 2021 to US$410.2

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media 107

Social Media Paid Search Agency Social Marketing Effectiveness 107

Contently

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Brandpoint

MAY 26, 2022

According to our State of Marketing in the Manufacturing Industry Research Report , the greatest challenge that manufacturing marketers are facing is producing high-quality content. Videos are awesome pieces of content that help you inform and connect with your audience in an engaging, creative and entertaining way.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Binary Demand

JUNE 27, 2023

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. In this article Overview Understanding B2B Lead Generation Role of a B2B Lead Generation Company How Do They Work? How Do They Garner Leads?

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

ClearVoice

JANUARY 29, 2024

Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Distribute. Sound familiar? The words start to flow. The numbers start making sense.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Your audience should always be at the center of all of your marketing strategies and tactics.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113