Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
Customer Experience Matrix
JANUARY 22, 2013
TechCrunch reported rumors that the company paid $25-$30 million for GroSocial alone, but that seems high to me.) The company has alternated between charging an implementation fee and not charging for it – and determined that a paid fee, and the more extensive hand-holding this permits, is more effective at building a long-term business.
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