Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Contently

FEBRUARY 24, 2021

And everyone from AOC to Ja Rule questioned the company’s integrity. As users owned more and more stock of companies like Gamestop, AMC, and Blackberry, Robinhood’s required clearinghouse deposits rose tenfold. But the company only tweets it out, instead of emailing it to customers or surfacing the post in the app.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This will save a company money by avoiding being shown on irrelevant search queries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Customer Experience Matrix

NOVEMBER 13, 2006

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Of course, the question I really care about is how the Long Tail relates to Customer Experience Management.

Long Tail Marketing 120

Long Tail Marketing Act-On Course Communities 120

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. B2B companies and high-ticket sellers needing to coax buyers through a sales funnel can benefit most from these campaigns. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 240

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 240

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

JULY 3, 2023

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. The company offers free and paid options you should look into.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Webbiquity

APRIL 13, 2022

Begin by determining who that is, based on factors like title, role, industry, and company size. Next, uncover what your target decision-makers need and focus on the buyer, not necessarily the company. Your company’s overall online presence and its impact on sales will expand as you employ and refine them.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Top Rank Marketing

FEBRUARY 5, 2024

Instead, getting your content noticed in a crowded market is mostly about learning how to make what you’re doing right now a little more targeted, contextually relevant, and informed by data. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. only to be confronted with a wall of 12,000 words of largely irrelevant information?

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., Can’t argue against those numbers.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. While safety was the primary reason for this shift initially, the ease of self-service and remote interactions have enduring appeal for buyers in accessing information and services. Personalized Outreach with User Data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

The Point

OCTOBER 22, 2020

If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. no opens for 12 months.).

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

BOP Design

JULY 20, 2021

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query. Constantly Track & Measure.

Keywords 118

Keywords Intent Buy SEO 118

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Search Result URL Information. Avoid duplication of meta descriptions across web pages.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

chiefmartech

JANUARY 25, 2022

For instance, a shallow data integration might just blindly send a limited amount of information one-way. Integrations are epicenters for innovation because they intersect the domain expertise of each product — but also the domain expertise of the company using the integration. The long tail is where the magic is.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Contently

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Lead generation companies make a lot of money. How to compete against lead generation companies and win.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Zoominfo

MARCH 17, 2021

However, for more competitive keywords, you should opt for less competitive long-tail phrases. To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide). Adopt SEO for SaaS Company Strategies. Focus on Your Website.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

OCTOBER 22, 2020

Perfect example: I send an email message to the chief information officer at a Fortune 500 company. I have to be targeted with my outreach, so that it’s relevant to the receiver of that information. So, the information is specific and targeted. But let’s talk about the company side first.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Marketri

FEBRUARY 22, 2024

According to “ How AI is the End of SEO…or Not ,” people are using search engines for most of their searches while asking chat AI systems for less specific or more subjective information. It’s at this stage that B2B buyers are gathering information about a challenge or something they want to achieve on behalf of their companies.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Voice assistants frequently rely on this information to provide users with accurate and relevant local results.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. However, it’s not always, or even often, that those highly coveted keywords will be the most effective in the long run.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Such long-tail keywords found through Google Trends are easier to rank for. Use Google Trends to find keyword phrases relevant over long and short periods. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

illumin

MARCH 26, 2024

Informational searches: A user is looking for more information on a subject or about a product. Where informational searches are more broad, commercial searches dive deeper and fall later in the purchase journey. This search is often performed at the beginning of a purchase journey when a customer is considering solutions.

Keywords 59

Keywords Paid Search Agency Ads Google 59

seo.co

NOVEMBER 1, 2021

The major use of keyword search volume is to learn about vital SEO information, including: How much traffic a keyword can drive to your site. Information to create site traffic estimates. This information is gleaned from a sampling of users; it’s often provided from one of many browser extensions that searchers install themselves.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Only B2B

MARCH 10, 2022

Are you ready to discover the best B2B lead generating tactics for your company? Finding the contact information of potential buyers is the initial step in most B2B lead generating strategy. A free tool is one of the top B2B lead generating methods we’ve seen for SaaS and IT companies. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

NOVEMBER 1, 2020

Do you know B2B companies too accepted the power of content marketing, about 69% of the marketers documented content marketing strategies to surge their revenues. Actually, many B2B companies use this as their one of the major lead generation services. Long Tail Keyword. But what about duplicate content? Lead Magnets.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

SalesIntel

AUGUST 7, 2023

For these busy consumers, voice search is becoming an effortless way to access information quicker and more efficiently. All in all, this functionality affects marketing in three core ways: The Way People Look for Information Search engine optimization (SEO) plays a significant role in B2B marketing. The structure also matters a lot.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Sharpspring

AUGUST 10, 2021

What you might not have considered — and where intent-based marketing comes into play — are the opportunities available to reach users who are looking for a specific item or piece of information at a specific point in time. Informational Intent. Most informational searches aren’t directly related to a purchase transaction.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Navigate the Channel

NOVEMBER 21, 2023

These bite-sized videos offer a perfect blend of entertainment, information, and engagement, making them incredibly addictive and shareable. Capturing Audience Attention In an era where information overload is a common challenge, businesses must find innovative ways to capture their audience’s attention.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Brightedge

NOVEMBER 30, 2021

These factors inform search engines on how a keyword is being used and defined. For example, the webpage “What to Eat on Race Day” optimizes subheadings (H2s) to include terms such as “marathon”, “carbs” and “pre-race” to inform search engines of the context the keywords “race” and “race day”. energy drinks” + “carbs” + “race day”).

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Salesforce Marketing Cloud

MARCH 25, 2024

The term, which stands for “small and medium-sized business,” is a useful one for analysts and researchers tasked with defining the difference between the IT needs of large enterprises and the challenges faced by smaller companies. In fact, 65% of customers expect companies to adapt to their changing needs and preferences.

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Hubspot

MARCH 19, 2020

Lead generation is the process of converting people who've heard of your company into people who want to hear from your company more often. If you're hoping to position your company as a knowledgeable expert within your industry, your primary content marketing goal is probably thought leadership. AI") and long-tail (e.g.,

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100