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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Before the SERPs we know now, there wasn’t much variation among SERPs—it was just a list of links. Nothing but information between links would set them apart. Featured Snippet. Related Questions.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? This means, in effect, that you won’t know how much of your list is subject to the new rules.

Insiders

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How to Grow Your Email List With Instagram

SendX

Building email lists is getting harder. Thus, businesses start looking for new list building strategies. As a photo-sharing app, Instagram isn't the most obvious social media platform for growing your email list. However, there are many reasons to grow your email list with Instagram. Tell about your email list in the bio.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

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Email List Building: Why you should never purchase a list

Vision6

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

No wonder building an email list remains a priority for businesses of every type and industry. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. 11 Must-try lead magnet ideas to grow your email list. What makes a good lead magnet?