Smashmouth Marketing

JUNE 17, 2010

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. You're able to see your active leads, broken down by active companies, active prospects, and qualified leads. The information is easy to read and easy to understand, and a click of the mouse allows you to dive deeper into the graphically represented reports.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. I like the search engine and search phrase features.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). The general trend here is there’s just so much information out there. She came to me and went, “Fowler, I’ve got the perfect name for our company: Owler.”

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” A demand generation strategy is a process where companies focus on content creation to generate a need for your company’s brand, and or products/services [1]. Creating Demand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” A demand generation strategy is a process where companies focus on content creation to generate a need for your company’s brand, and or products/services [1]. Creating Demand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. is there someone else at their company to talk to? did they eventually buy? is there something else they might purchase?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Smashmouth Marketing

JUNE 5, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Nice to know someone there is sharing our information.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Nice to know someone there is sharing our information.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” A demand generation strategy is a process where companies focus on content creation to generate a need for your company’s brand, and or products/services [1]. Creating Demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Top of Funnel Demand 52

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Digital B2B Marketing

SEPTEMBER 10, 2013

While it is true that quality is lower, the relatively low cost still works out well for many companies. Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Buying a B2B List. Renting a B2B List.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Webbiquity

FEBRUARY 14, 2010

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Schubert B2B

JANUARY 22, 2018

I love jigsaw puzzles. Gives your company a competitive edge. Use all of this information to develop a messaging platform that takes your target audience’s needs and your unique value proposition into consideration. Set up landing pages that ask for contact information in exchange for a content offer, demo, free trial, etc.

B2B Marketing 67

B2B Marketing Paid Search Agency Planning Jigsaw 67

Customer Experience Matrix

MAY 19, 2010

It's another step in the company's systematic expansion. At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. The company says it can associate three times as many visitors with U.S. business addresses as a conventional IP lookup.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

Information can come from sources beyond the lead itself. These tags are needed even for attributes such as company size or buying intentions, since the standard lead database – which cannot be changed – stores only contact name, company, title and email address. Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Contently

OCTOBER 21, 2016

The respondents included the CEO of General Motors, head of R&D at Jigsaw, Mark Zuckerberg, and a handful of VCs. As the world’s most populous nation, China is a veritable goldmine for companies. Obama’s requests, though lofty, yielded blueprints for how to use technology to reach real outcomes.

Jigsaw 60

Jigsaw Internet Marketing Blogger Facebook 60

Hubspot

NOVEMBER 14, 2018

For many years, B2B companies have executed their inbound sales funnel the same way. MQLs and SQLs are remnants of the early days of SaaS when the needs of the customer took a backseat to the internal priorities and processes of the company. These actions will differ for every company, but there’s an easy way to find yours.

Top of Funnel 73

Top of Funnel Sales Qualified Leads Lead Ranking Jigsaw 73

Smashmouth Marketing

JUNE 14, 2010

In the enterprise, we are flooded with internal and external data -- nuggets of information that we find valuable or our colleagues find valuable and that we need to know in order to do a stellar job. Reporting - Create feeds from certain reports that trigger when large opportunites change status, or when a company KPI changes.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Online Marketing Institute

MARCH 13, 2011

When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. There is just too much information there that will distract from the goal of understanding who is coming to your site and how to capitalize on this traffic.

Startups 40

Startups Leadlander Jigsaw Tools 40

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ).

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. address change (changing companies or company/individual’s relocation).

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Sprout Social

JUNE 22, 2016

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. With the data, you can then build social media analytics to make sense of the raw information. When you collect data, which most do, you’re able to make more wise and informed decisions.

Social Media 101

Social Media Media Jigsaw Marketing Analytics Tools 101

The Point

DECEMBER 16, 2011

Renting a list, as the term implies, means 1) you only get to use the emails once, and therefore only acquire contact information if the prospects actually respond to your message, and 2) you never actually see the list. List rental is the traditional (and some might say: outdated) way of acquiring marketing lists. List Purchase.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Customer Experience Matrix

JANUARY 5, 2010

The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. Silverpop made it easier to add social media handles to lead records so these could be used to send messages. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. Of the remainder, 10-20% fall within the target company sizes, industries or regions.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MAY 27, 2009

Despite its origins, the paper itself is quite generic and I think makes a valid argument: basically, that salespeople have less contact with prospects today because the prospects can gather so much information on their own. This gives prospects a generally positive feeling towards the company even if no personal relationships are created.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2010

Many demand generation systems already make it easy to look up data about prospects from sources like Hoovers or JigSaw and to infer the location and company of anonymous visitors from their IP address. The underlying insight is that there’s so much information available today that people don’t have time to digest large blocks of it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

SalesIntel

JUNE 23, 2023

Humble Beginnings With the start of the “computer boom,” every company and individual started to come online. The foundations of the B2B data industry began in the mid-to-late 1990s, with companies like Dun & Bradstreet and InfoGroup paving the way. Did you know that these companies were powered by SalesIntel’s data all along?

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JUNE 23, 2010

The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. . Other CRM systems give you information about a prospect or customer, but you don’t see the ‘how’ or ‘why’ of that information. Sales and Marketing Going Mobile.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Adobe Experience Cloud Blog

JULY 21, 2011

There must be organization-wide buy-in on your company’s lead scoring criteria, or else it will only serve as another basis for the two departments to blame each other as scapegoats for lost revenue. Such is the eternal struggle of sales and marketing teams across the world. Explicit Scoring. This is like shooting fish in a barrel.

Lead Scoring 48

Lead Scoring Lead Ranking Sales Qualified Leads Jigsaw 48

Adobe Experience Cloud Blog

JUNE 27, 2010

Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Content Standard

MAY 8, 2018

This has become even more of an imperative as the nature of shareholders has changed: In the UK , insurance companies and pension funds owned 43 percent of shares in 1998. It helps a brand become a go-to source for information and advice, for education and answers. Now they own just nine percent.

Top of Funnel 73

Top of Funnel ROI Planning Content Marketing 73

Adobe Experience Cloud Blog

JUNE 9, 2009

Sales can see all the companies that visit your website. Sales can see the companies in their territory that visit your website, and can access and import key contacts at those organizations into their CRM. Sales must go to multiple websites to find contact information. Email templates are kept in the CRM.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48