Buzz Marketing for Technology

AUGUST 5, 2008

Our work processes have become much more sophisticated and complex in more traditional industries (i.e. manufacturing) which requires a higher level of thinking and access to information if a company is going to maintain a competitive edge. Group communication and the wiki. They are also information reformulators, however.

Work Management 100

Work Management Web 2.0 Marketing Management Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

But the problem with knowledge workers is that theyre pretty much everywhere in the company. Its almost impossible and self-defeating to charge back for accessing the corporate intranet portal, or using enterprise search, or a wiki platform. Certain industries (e.g. blogs, wikis, IM, etc.) Or something similar.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What are your top 3 tips to help business to business companies tackle the art of innovation?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

MARCH 21, 2013

In 2012, one industry raked in $13 million in revenue. That's right, the event and trade show industry is the one rollin' in dough. Here are my recommendations after organizing and attending my fair share of industry events! Some good areas to ask about are: The Person's Company -- Where do they work?

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

WebMarketCentral

JULY 30, 2007

Videos that are targeted and focused on your industry, on the other hand, are likely to attract fewer but more targeted viewers. Ideally, the game should be unique, relevant to your industry, and neither too simple nor too difficult to play. social media functionality on a company's website or a microsite.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Glossaries of industry terms, directories and how-to guides. How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

Online Marketing Institute

JULY 9, 2009

Our client work has also covered a broad spectrum of organizations, with representation of global firms like British Telecom (BT), Microsoft, Spirent Communications and BearingPoint, as well as emerging growth companies such as GovDelivery and Epok. This internal buzz stimulates action. LinkedIn profiles are updated. This is a good overview.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JUNE 30, 2009

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Every industry on LinkedIn (marketing, journalism, technology, etc.)

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

DECEMBER 10, 2007

This isn't a book about tweaking marketing tactics or even setting grand strategy—it's about changing your life in ways that make you a better leader, whether as a CEO, department manager, community leader or the head of a company of one. 1) What drives our company? (2) Shaw called that purity of purpose. A management conference.

Peer-to-peer 20

Peer-to-peer Enterprise Management Wiki Thought Leadership 20

Marketing Insider Group

SEPTEMBER 14, 2021

DBpedia – DBpedia is a crowdsourced knowledge base that extracts structured data content from various Wiki projects. World Bank Open Data – Offers open and free access to huge volumes of data around global development topics like poverty, sustainability, trade and more. Journalism Data. data for countries around the world.

Case Studies 355

Case Studies Content Case Study Statistics 355

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), product photos, diagrams, infographics, trade show pics etc.), It can happen—negative commentary about you or your company gets posted online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. Your company is managed according. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

OCTOBER 17, 2012

Right as you're wrapping that up, your VP of Sales walks over to talk about the team going to a trade show next week. Now, the Lean Startup movement isn't actually a marketing industry movement. Oh, and anyone in your company who has never done marketing ever. The Lean Startup Applied to Marketing. 2) You Stay Focused.

Startups 28

Startups Planning Work Management Marketing Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

DECEMBER 16, 2013

If your industry is saturated with technical whitepapers then why create another technical whitepaper? Even if you work within a serious industry, that doesn''t mean your content needs to be boring. Extra Resources and Examples: 16 Companies from "Boring" Industries Creating Remarkable Content. Or a funny social campaign.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Buzz Marketing for Technology

JUNE 27, 2008

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Create blog design that complements the rest of the personal or company brand. Home. --> Home. About Edith. « Free Personal Branding Teleseminar by A Brand You World Summit. Technical Stuff. loads first.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Buzz Marketing for Technology

JUNE 27, 2008

So do the industry professional organizations (e.g. wikis, project software, reports, e-mail, chat), we are pushing the boundaries of our knowledge. Wikis, on the other hand have controls built into them that allow for different levels of contribution. Posted by V Yonkers. at 5:08 AM. 0 comments.

Work Management 100

Work Management Wiki Marketing Management Training 100

Buzz Marketing for Technology

JUNE 27, 2008

The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. My book Machines are the easy part; people are the hard part is now available as a free download at Lulu.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100