SmartBug Media

NOVEMBER 10, 2021

Making a strategic marketing plan for a manufacturing company is a unique challenge. Unlike marketing for companies that sell a product that you can purchase, manufacturing companies sell a service—the “product” of a service-oriented company is trust, experience, and expertise. Starting Out: Make a Solid Plan.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Industry Events. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Zoominfo

JUNE 22, 2022

Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. In highly specialized industries, such as IT, or when prospecting senior executives, that figure is closer to 30 dials. Can you cold-call cell phones?

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Hubspot

SEPTEMBER 18, 2023

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. You can check the company’s investor relations section on their website for the number.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. One such vertical where this is especially prevalent is healthcare technology. How can HIT companies ensure they’re targeting the right people and avoid wasting resources on untenable leads? over 17.4%

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Many companies use a mix of direct and indirect sales.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

KoMarketing Associates

JUNE 26, 2018

Recommended web pages to review include company informational pages, leadership bios, and organizational event, news, and press release sections, among others. This may include sites like Software Advice, Crunchbase, G2Crowd, and Capterra in the software / technology vertical but there are many others across industry segments.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Marketing Craftmanship

NOVEMBER 12, 2015

In new business development efforts, B2B firms of all types are often challenged by prospective clients with this question: “Do you have any experience working for companies in my industry?”. Because most companies believe their situation and the challenges they face are unique, suggesting otherwise usually will end the sales process.

B2B Thought Leadership 100

B2B Thought Leadership Peer-to-peer Thought Leadership B2B 100

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. What is your vision for success?

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Hubspot

OCTOBER 3, 2021

LinkedIn prospecting is about cultivating immediate trust, and your prospects are going to be much more inclined to hear you out if your profile is fleshed out with a professional headshot, up-to-date descriptions of your work experience, a series of impressive endorsements, and a quick yet thoughtful look into what your company does.

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

Kaon

JUNE 26, 2019

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars. The common thread between them all is how groundbreaking and impactful these processes have been for their teams, their companies, and their customers.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Martech

JULY 28, 2021

“We’ve had to adjust, think as entrepreneurs and, as a company, look at how some of the other big brands have chosen to shift,” said Panasonic’s VP of Marketing Brian Rowley. Rowley is head of marketing for Panasonic’s systems solutions company, North America. When the pandemic hit, that show was impacted.

Marketing & Strategy 111

Marketing & Strategy B2B B2B Thought Leadership Trade Show 111

Sharpspring

AUGUST 28, 2020

Sessions feature digital marketing superstars speaking candidly about the industry topics they know best and are most passionate about. We do this, for this – and that can be either vertical or horizontal.”. Baker on vertical positioning. If you missed our first session featuring industry icon Neil Patel, check it out here.

Paid Search Agency 90

Paid Search Agency Advertising Agencies Ad Agencies Verticals 90

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. What is your vision for success?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

ClickZ

JANUARY 2, 2021

2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Buckle up for details on challenges, key industry players, patents, and a lot more. We spotted how 2020 has been for the industry titans and what 2021 holds. Key industry players.

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

PureB2B

MAY 30, 2022

For 3PL companies looking to close more sales, a race-to-the-bottom sales strategy can provide quick wins, but will eventually damage the bottom line by eroding overall revenue. To convert more leads, logistics companies need to reject the price war and focus instead on creating meaningful partnerships with their customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

For 3PL companies looking to close more sales, a race-to-the-bottom sales strategy can provide quick wins, but will eventually damage the bottom line by eroding overall revenue. To convert more leads, logistics companies need to reject the price war and focus instead on creating meaningful partnerships with their customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. As all industries are evolving with the growing competition in the market, Competitive Intelligence is increasingly gaining relevance. It enables users to collect, curate, and share information across the organization.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

SmartBug Media

OCTOBER 1, 2020

trade shows), competitive pressures, and staffing considerations as they go through budgetary planning. Industry benchmark comparisons. Take every industry benchmark (especially here or here ) with a grain of salt. Marketers should account for swings in seasonality, one-time large costs (i.e.,

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Liveintent

SEPTEMBER 14, 2021

Respondents were manager-level and above and reflected a mix of verticals. Industry trade organizations (e.g., Ad tech platforms have an industry responsibility to develop alternative solutions to third-party cookies and Ad IDs. Here, we explore the findings of that study. The onus of replacing third-party cookies.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Contify

AUGUST 25, 2020

After working with intelligence practitioners across industries, we’ve found that the most informed decisions are taken when they are made with a holistic view of the competitive landscape, derived from a combination of primary and secondary data. It enables users to collect, curate, and share information across the organization.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Sprout Social

SEPTEMBER 12, 2022

Read on to explore the industries they specialize in, services they provide and to hear about each of them with descriptions written in their own words. Industries served: Marketing & Advertising, Nonprofits, Transportation. Drop & Hook. It’s Drop & Hook’s specialty that gives them an extra edge. “We Full Blast Creative.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

BDB

AUGUST 4, 2023

By Dr. Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and knowledge sharing have always presented me with a dilemma. Gone are the days of the ‘mega stand’ which takes up an entire corner of the exhibition hall. Who doesn’t love a good on-stand sample?

Sample 26

Sample Trade Show Trends Verticals 26

PureB2B

FEBRUARY 24, 2022

It’s a trade: the third-party website gets relevant content for free. These could be companies in the same vertical industry as you are, but aren’t direct competitors. Sites that aggregate industry news are another potential candidate for a content syndication partnership. Take readership statistics, for example.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

FEBRUARY 24, 2022

It’s a trade: the third-party website gets relevant content for free. These could be companies in the same vertical industry as you are, but aren’t direct competitors. Sites that aggregate industry news are another potential candidate for a content syndication partnership. Take readership statistics, for example.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. Flixel is one company that designs stunning cinemagraphs that are worth looking into.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Share your case studies in industry LinkedIn and Facebook Groups. The agency world is hyper-competitive as companies vie for top clients. Every agency starts with a specific type of expertise. What do you do better than everyone else?

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

B2B Marketing Directions

JUNE 7, 2020

Today, virtually all B2B companies are using content marketing in some form. As companies produce more and more content, the total volume of content available to potential buyers increases exponentially. Over the past fifteen years, content marketing has become one of the most widely-used techniques in B2B marketing. hours Owner - 40.3

B2B 75

B2B Content Webinar Metrics Trade Show 75

Hubspot

APRIL 12, 2021

A lot of companies have employee referral programs. The caveat we often see is that if the employee leaves the company within a certain window, the reward is null and void. The caveat we often see is that if the employee leaves the company within a certain window, the reward is null and void. How can you know for sure?

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

PureB2B

JANUARY 17, 2019

This superior delivery method has made the global SaaS industry proliferate with no signs of slowing down. Businesses operating within the trade will find it hard to stand out in this highly-saturated industry. One popular trend that’s widespread in the industry is the shift from SaaS to PaaS (Platform-as-a-Service).

Marketing AI 90

Marketing AI Trends Planning API 90

Contently

JUNE 28, 2017

Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company. Technically, the company says they will follow the standards set by the trade group Coalition for Better Ads. First, vertical competition is very real, and should be taken seriously.

Privacy 108

Privacy Paid Search Agency Google Ads 108

Convert

OCTOBER 21, 2020

Every industry defines the holidays differently. Holidays are defined differently between industries. Depending on your vertical, you might see a large spike right before the end-of-year holidays, or a decline throughout December. They may coincide with traditional holidays, or you may find they are specific to your industry.

Optimization 98

Optimization Conversion Marketing Websites Sample 98

B2B Marketing Directions

OCTOBER 23, 2022

This annual ritual is usually called strategic planning, and the output of the process - in larger companies at least - is often a lengthy document that describes what company leaders hope to accomplish in the coming year and what actions they intend to take. In fact, the annual planning process is often dominated by budgeting issues.

Planning 40

Planning Marketing & Strategy Budget Programs Trade Show 40

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Biznology

AUGUST 29, 2012

Social media monitoring has evolved into a vertically integrated industry–you buy the data, the analysis, and the user interface from the same company. They won’t want a vertically integrated solution for social media listening. And for good reason.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Sprout Social

AUGUST 2, 2022

Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. trillion industry by 2025, and every network is vying for their piece of the pie. That’s why the creator economy is such a buzzword in the industry today. This list will help.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Industrial Marketing Today

AUGUST 26, 2011

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60