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Paul Gillin

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The Power of B2B Communities

Paul Gillin

The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. Spiceworks is a technology company that acts like a media company. Does it set the stage for a deeper discussion of social communities?

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How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

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How Much Should You Pay For Content?

Paul Gillin

The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. In the computer industry, which is what I know best, $1 to $1.50 If you choose to hire a journalist as a corporate blogger, you’re in good company. I’m sure there are many more.

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Economic Disruption: We’ve Seen This Before

Paul Gillin

If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. The Next Big Thing.

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How Will Technology Affect Employment?

Paul Gillin

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Can there be new retail services, trades, sustainability-oriented businesses where these skills can be applied? We have a trade-adjustment system that does a terrible job. The Next Big Thing.