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Customer Experience Matrix

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Does CDP Need a New Definition?

Customer Experience Matrix

By then, industry analysts were beginning to offer their own definitions which, while worded differently, were broadly consistent with the Institute definition. Their argument was the customer profiles could reside in a general purpose data warehouse, which most companies already had in place.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The company also announced a deal to use Acxiom data for personalization and, somewhat more interesting, to coordinate advertising messages purchased through Acxiom with email and Web site messages delivered by Marketo. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing.

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Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. My own answer is: at stage of the industry, the basic features of marketing automation are pretty much set, so radically different features are not likely to emerge as a major competitive advantage.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

And, in particular, are social media as important as industry gurus claim they are? Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. How are people actually spending their time online?

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce. This is a combination of company size, client base, and financial resources. In the interest of simplicity, my three charts will address marketers at small, medium and big companies.

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Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - In addition to the industry skew, this probably reached a group that’s much more online-oriented than marketers as a whole. without a sales force) than in other industries.

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Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

Marketbright uses the two-level approach that I consider an industry best practice: users can build simple linear campaigns with a wizard-driven interface, and embed these in a Visio-style flow chart to manage flows across campaigns. Todd felt the campaign flows were “as easy as Visio”. We did discuss testing in general.