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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

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Tech companies flock to out-of-home during comeback year

Martech

Tech companies are joining in on a medium that saw a boom year in 2021. billion overall, according to a report from the Out of Home Advertising Association of America (OAAA), the trade association for the industry. The tech companies. The OAAA reports that 28% of the top OOH advertisers were tech companies or D2C brands.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

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Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content

Contently

And everyone from AOC to Ja Rule questioned the company’s integrity. It turns out Robinhood had a good reason for limiting trades. As users owned more and more stock of companies like Gamestop, AMC, and Blackberry, Robinhood’s required clearinghouse deposits rose tenfold. More on that below.).

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

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Study: most B2B tech companies lose sales deals they didn’t even know existed

Sword and the Script | B2B

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it.