Biznology

MARCH 1, 2020

Complex categories like oil and gas, chemicals, aviation and manufacturing are taking expense out of their selling processes by setting up industry-specific marketplaces. Then look at activity in your industry as a whole. In aerospace, it’s ePlane and Honeywell’s multivendor platform GoDirect Trade. Ramp up your own ecommerce.

B2B Thought Leadership 104

B2B Thought Leadership B2B eCommerce Amazon 104

Biznology

FEBRUARY 25, 2020

Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. No, you don’t have to be the Amazon of your industry. New companies and younger employees are digital natives. B2B lags in digital.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

JANUARY 26, 2017

They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. Here are the most common objectives we run across in our work with B2B firms.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. 5 BEST PRACTICES OF TRADE SHOW LEAD QUALIFICATION.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

JUNE 7, 2018

When designing your promotional products, make sure to add your logo, not just your company name. Most of the time, you only see promotional products being given away in person at trade shows and other events. The other keys to success are to choose a product that is useful and well made so it represents your company well.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

JUNE 10, 2019

Technology has become an inextricable part of every industry , and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike. Let’s take a look at six ways that technology is improving financial processes.

Work Management 91

Work Management Marketing Management Service Forecasting 91

Biznology

JULY 23, 2014

And you’ve got a lot of company. They still rely on trade shows and events for product information–second only to peers and colleagues. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

JUNE 13, 2016

Also, there’s no byline attached to this particular post and it’s featured on the blog of a company I’ve never heard of. If it’s an industry perspective, I want to see the data corroborated in the top trade media. What is motivating the author and publisher?

Research 80

Research Thought Leadership Studies Opinions 80

Biznology

SEPTEMBER 26, 2013

The rep will reach out, find a prospect who is in the earliest stages of research or, worse, in a company that is never going to fit your solution, and a whole lot of time and effort has just been wasted. These would be items like company size, whether revenue volume or number of employees. Parent company. So get going.

Lead Qualification 80

Lead Qualification Lead Generation Lead Scoring Lead Ranking 80

Biznology

MAY 5, 2016

Q: Your company supports the ad selling function, so I am guessing your target audience is media buyers. Who are these people/companies, and how do you reach them? Yep, we help media, advertising, and marketing tech companies reach business decision-makers whose responsibility is marketing and advertising.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Biznology

DECEMBER 14, 2018

The mission of the Smart Cities Council, which involves a network of leading companies, states their vision of “a world of digital technology and intelligent design…to create smart, sustainable cities with high-quality living and high-quality jobs.” However, re-branding can still be confusing to many.

Trends 91

Trends Brand Identity Branding Copywriting 91

Biznology

APRIL 21, 2017

Joe has his finger on the pulse of the industry. Laughers are those obviously irrelevant phrases that any human with some experience in your company can identify but the system cannot. For large and various organizations such as IBM, you need different trainers for each domain within the company.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

JULY 26, 2019

The two companies I talked with are about as different from each other as two tech companies can be—except that both are inserting humans into the loop, precisely where others are deleting them. I think both products give these companies competitive advantages that will prove good for business. Haptic Hand Holding.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Biznology

MAY 26, 2016

You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. There is an entire organisation dedicated to the promotional products industry. Must represent your company well. Useful to the recipient.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Biznology

MARCH 18, 2020

As some of us, lucky enough to be able to work from home have already discovered in our newly mandated isolations, there’s a new appreciation for the company of our fellow humans. Just not so close-up and personal. We are now inventing new ways of engaging and communicating with each other.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

MARCH 20, 2018

That’s what my company, Gerris digtial, does and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today. “Companies, brands, associations, and organizations are not separating out social media from influencer engagement. “Off to the races!

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Only on about 2 out of 10 lead qualification calls I receive does the caller know anything about my company. Do: know who you’re qualifying. Don’t: spin your wheels.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

SEPTEMBER 10, 2015

Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production.

Video Marketing 80

Video Marketing Budget Programs Thought Leadership Trade Show 80

Biznology

APRIL 6, 2016

We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . Company name, address, URL. . Our sincere thanks to them all. The research results.

PointClear 80

PointClear Work Management Marketing Management List Brokers 80

Biznology

JANUARY 23, 2013

Marketers can find just about every target company, title and job function they need from traditional list suppliers. Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

MAY 20, 2016

With the increasing desperation of new workers to gain any kind of professional experience to pad their resumes, many sleazy companies took the opportunity to create manipulative “internships” that offered little more than the expectation of free labor.

Training 128

Training PR Positioning Spending 128

Biznology

MARCH 5, 2018

There were 4,500 companies pre-registered to attend. The topic of product safety is coming to the forefront, not just with big corporations, but with every type of company interested in putting their name on a promotional product. A key to success with promotional products is that they represent your company well.

Promotion 202

Promotion Trends Product Merchandising 202

Biznology

AUGUST 29, 2012

Social media monitoring has evolved into a vertically integrated industry–you buy the data, the analysis, and the user interface from the same company. Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show. And for good reason.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

JANUARY 22, 2015

Local trade/industry associations. If you have provided testimonials to companies in the past, and they’ve featured that testimonial on their website, simply reach out to them and see if they would be willing to add a link to your site as a citation for your testimonial. Property management company. Testimonials.

Ad Building 80

Ad Building Tips Link Building Landing Pages 80

Biznology

OCTOBER 15, 2018

What is the reason for the popularity of these online videos in various industries? According to Peter Biven, the Head of Global Digital Marketing at this famous company, those videos allowed them to show their vehicles to potential customers. We asked ourselves these questions and tried to dig out some answers. Weight Watchers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

MARCH 20, 2013

Companies would rather claim to be a “leader,” to offer “comprehensive solutions,” and tout their “fast-growing” status than provide information that would prove (or possibly disprove) these claims. Consumers buy products not knowing exactly what’s in them, where they are made, and what it really cost the company to make them.

Terms and Conditions 80

Terms and Conditions Planning Public Relations Internet Marketing 80

Biznology

AUGUST 8, 2016

Some examples are its sponsorship of the summer Olympics, or its annual trade show, Cisco Live. The company extended an “Evolve” 60-second ad tune into a full-length track available for download in response to frequent questions like “Who sings that song?” Cisco reported they achieved 281% ROI through social listening.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

JUNE 26, 2015

Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. Risk to the company and, more importantly, risk to the individual who is making the decision in regard to their job performance and potential. B2B is a market.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Biznology

DECEMBER 24, 2012

People are increasingly trading in the convenience of Web browsing for the heightened level of convenience that mobile apps provide. In general, business owners pay a monthly fee for a company to host their apps. Some that are specifically in place for small-to-midsized companies include: AppExpress. Mobile Roadie.

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Biznology

JANUARY 6, 2016

Her company 6Sense has made waves for clients like Cisco and VMWare. Japan’s foremost lead generation marketing company. After running marketing at Edmund Optics, a global manufacturer and distributor of industrial optics components, in 2015 Mari was promoted to EVP Global Sales and Marketing. Thanks, Charlie.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

MAY 19, 2020

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing about coronavirus and COVID-19 and the human tragedy in its wake–as well as the economic carnage across industries. Why do I say this? They don’t care about your booth.

Trade Show 104

Trade Show Personalization B2B Amazon 104

Biznology

APRIL 25, 2016

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. But since my book came out, much has changed.

Trade Show 163

Trade Show Product Planning Intent Data 163

Biznology

OCTOBER 5, 2011

Currency obviously made selling and trading more practical, steam power increased the ability to reduce the dependency on animals and people for mechanical work and the production line affected both the ability to manufacture better and to improve quality controls. Whole industries were created to exploit those high transaction costs.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Biznology

JULY 28, 2016

But, year after year, events like conferences and trade shows consistently show up at the top of the list. Even when we are buying on behalf of our companies, we are social animals, and we want to look the seller in the eye before signing a big contract. Trade shows certainly suffered after 9/11, and the comeback has been slow.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Biznology

MARCH 4, 2016

The media mix is a function of several variables, which you need to research: The ROI each medium can deliver, based on your company’s experience and industry benchmarks. Consider when the trade shows and conferences in your industry are scheduled throughout the year. Trade show. The medium’s availability.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80