B2B Memes

OCTOBER 6, 2011

Two of those companies, Narrative Science and Automated Insights , are developing programs that churn through computerized data about sports and other topics and spit out news stories. It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery.

Startups 100

Startups Press Software Intent 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As a career editor I’m biased, but Franks’s analysis rings true.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

SEPTEMBER 9, 2010

I think this sums up an approach that all media companies need to employ. A key part of the editor’s role is to find and commission a combination of regular columnists and thought leaders from that industry to write for us. Did you meet him initially via work, industry associations, social media?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JANUARY 10, 2011

As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. There are a thousand voices competing for very small audiences.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

NOVEMBER 4, 2011

Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. It’s an age-old issue for trade journalists that has only intensified in the online era. In practice, though, the trade press doesn’t link nearly enough.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

SEPTEMBER 30, 2011

Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100