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B2B Marketing Traction
OCTOBER 28, 2014
Is your industry new and fragmented? Mature with larger companies acquiring smaller businesses? The phase your industry is in matters and is an indicator of what kind of marketing (and business!) For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Or declining?
B2B Marketing Traction
JUNE 22, 2011
Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.
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B2B Marketing Traction
APRIL 13, 2010
Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Team up with alliance partners to create a “new” offering at a trade show.
B2B Marketing Traction
MAY 23, 2013
Social media can help tech companies cross that chasm. There is also email, online press releases, articles in trade journals, speaking and more. And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. Need help crossing the chasm?
B2B Marketing Traction
MARCH 13, 2015
I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite. If you don’t understand how you are positioned in comparison with others in your industry, you will probably lose business. Some Rights Reserved.
B2B Marketing Traction
AUGUST 15, 2011
The wall on your Facebook company page offers a lot of opportunity. It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Photos – upload company photos. You do keep an online album of company photos, don’t you?
B2B Marketing Traction
DECEMBER 9, 2014
Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. For example, write about the history of the industry you are about to enter.
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