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Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

The Interactive Advertising Bureau (IAB), a trade association promoting digital ad standards and practices, maintains a set of guidelines for sizing and formatting different types of ad units. For example, an airline placing an ad on a travel article or a software company advertising on a startup community’s website. What are Ad Units?

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Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221
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The Best Email Deliverability Guide Ever

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NOVEMBER 7, 2023

Each ISP and filtering company puts different weight on different factors to determine a sender’s reputation. Maybe this means that pile of leads from the trade show you just attended has to wait. Sender reputation and email deliverability When you have a good sender’s reputation, your messages are more likely to hit the inbox.

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