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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. Trade shows may indeed generate a high number of leads, and even a high number of good leads, but they are also generally acknowledged to be a very expensive proposition. Far from it.

Pssst. Trade Shows Suck at Lead Generation. Pass it on.

B2B Marketing Unplugged

Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. And this generously assumes that each of these paper-picker-uppers represents a separate company, which practically never happens. Squirrels insist trade shows are great places to hang out with clients. They represent some much smaller number of companies; say 1.5

Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral B2B Marketing Videos Content Marketing Integrated Industrial Marketing Digital marketing Industrial Marketing Marketing collateral Mobile apps for engineers Print ads Trade showsThis is only a content summary.

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. See my last post, “Can Digital Marketing Make the Phone Ring for Industrial Companies?” ).

Content Marketing’s Role at Trade Shows


The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. With so many companies trying to stand out and capture your attention, many trade shows resemble something like Comic-con rather than a showcase of an industry’s latest trends and developments.

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco


This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. In this industry, sometimes your only choice is to put your head down and weather the storm. Pharmaceuticals. But why? Alcohol and Tobacco.

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. The primary goal of industrial marketing has not changed even though marketing strategies and tactics have changed significantly in the past 5 years.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. How have you used social media at trade shows? Tweet.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. Since the company first offered a behavior-data capture device seven years ago, it sold its devices through worldwide channel distribution with little branding. The fun didn’t end at the trade show.

Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding.

Here's An Industry Comparison Of The Most Widely Used Marketing Channels


We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers. If you're interested in knowing the marketing channels most used by your industry peers, or how marketing budgets may typically get allocated, then keep reading. How The Marketing Channel Data Is Generated. Conclusion.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies. an Outlet Size of 3?,

5 Best practices of trade show lead qualification


Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. 5 BEST PRACTICES OF TRADE SHOW LEAD QUALIFICATION. Don’t Ditch Old Trade Show Lead Lists.

What “Industry Presence” is — and Why It Matters to Online Visibility


The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? being active in trade or industry organizations and associations.

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. Twitter: Tweets with #shale.

5 trade show marketing mistakes


trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. How many attendees are from same company and/or location. The U.S.

Staffing Industry Recruiting: Bridging the Tech Skills Gap

Haley Marketing

Earlier this year, we conducted our 2016 Staffing Industry Sales, Marketing & Recruiting Survey of over 500 staffing professionals. The data from this question confirms what we already know: staffing and recruiting firms are struggling to recruit information technology, skilled trades and engineering talent. representing a wide range of staffing specialties and company sizes.

9 Must-Attend Retail Trade Shows for 2015

Vertical Response

Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. In a recent article on Forbes , Georganne Bender, a retail speaker, consultant and recognized industry expert, and her partner Rich Kizer both stressed the importance and value that businesses of all sizes gain from attending trade shows. With that, we’ve compiled this list of nine must-attend retail trade shows in 2015 – Feel free to add and share your favorites!

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?


The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. That’s why it’s so important to have access to industry data. Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software.

10 Ways to Make Your B2B Trade Show Social

Social Media B2B

Trade shows still make up a large percentage of B2B companies’ marketing budgets, so the following ideas can help leverage those events and make them more successful. Provide Latest Topics from Relevant Industry Groups. Prior to the trade show, review topics and industry issues that are being discussed in LinkedIn Groups, or other online industry gathering places.

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

Junta 42

We wonder whether media companies truly have a problem with trust, and debate whether their next big opportunity will lie in the hands of brands. Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. Content Marketing Examples Industry News and Trends PNR Social MediaIPO — can it be sustained? This week’s show.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Trade Show Appointments. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge. Showcase The Company.

Industrial Content Marketing is Not Just for SEO

Industrial Marketing Today

Content marketing is a central topic in most of my recent conversations with industrial companies. I agree that SEO is a very important goal of content marketing; after all, your website needs to be found by the right people when they are searching for industrial products and services that you provide. However, your industrial marketing content must do a lot more than just SEO. Things begin to get very complicated when industrial companies realize that there is much more to content marketing than just publishing content for search engines. Now What?”.

Why Your Company Should Hire an Inbound Marketing Agency


As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. Why Companies Are Shifting to Inbound. This holds true across different company sizes and budgets. Lead Nurturing.

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. My own answer is: at stage of the industry, the basic features of marketing automation are pretty much set, so radically different features are not likely to emerge as a major competitive advantage. But I'd be happy to trade pride for success.

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

B2B Lead Generation Blog

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. I recommend ranking trade show leads using the point-system outlined below – the higher the ranking, the hotter the lead. Trade-show registration lists.

Haley Marketing CEO David Searns Appointed to American Staffing Association Industry Marketing Subcommittee

Haley Marketing

Buffalo Business Executive Appointed to American Staffing Association Industry Marketing Subcommittee. Buffalo, NY , April 26, 2016—David Searns, CEO of Haley Marketing Group, was selected to serve on the American Staffing Association (ASA) Industry Marketing Subcommittee. ASA is the national trade association representing the $130-billion U.S. For Immediate Release. Contacts.

5 Common Marketing Challenges Agencies (and Companies) Face


Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. So if you’re an in-house marketer, just replace “client” with “company” as you read.). Marketing is hard.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. They started with the crisis in health care, an industry that consumes an astonishing $1.8 CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

7 Quick Ways to Curate Industry Content for Your Blog


Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. But for marketers to pull back, assess current industry events, and provide a unique, helpful, practical take, it requires a certain amount of content curation. 2) Follow Trade Show Blogs.

15 best Big Data companies and why they stand out


Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different

Great B2B Marketing

of hours at industry conferences, and it was good to be back in the saddle (so to speak). Prospects (especially the qualified ones) like to touch the merchandise, and the closest they can come with a software company is to see a live demo. Don’t waste your money and time on trade show event marketing if you can’t follow up quickly and professionally. From laptops to pads to smartphones, technology is a ubiquitous part of the modern trade show. That’s my quick synopsis of the differences and similarities of trade show marketing over the past couple of decades.

5 reasons B2B firms should invest in social media


They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. In most B2B industries today buyers will check providers out on social media as part of their decision-making process.

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. We use the influence scores in an attempt to find key profiles in various markets and industries, and attempt to learn who and what influences them through ongoing monitoring and analysis. Majestic SEO.

Trade 62

10 (+1) Tips to Maximizing Your Trade Show ROI, Part II


In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. Be sure to include your (brief) company overview, latest press releases, product data sheets, and company spokesperson contact information. #3: This is a great way to show thought leadership on your website to prospective customers and others in your industry. #9: 4: Got moving equipment? – Best of all?

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. The trend holds true across the board even though the mix may be different depending on the size of a B2B company. Not surprisingly, they tend to spend less on trade shows. See chart for details.

In B2B Marketing, Don’t Forget the Basics


Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). What’s the next new tactic, channel or trend we need to have on our radar?