SmartBug Media

SEPTEMBER 25, 2023

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Know your team and your company—for better or worse. Know your benchmarks.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Biznology

FEBRUARY 12, 2021

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Consulting 197

Consulting Social Media Conversion Media 197

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. Have you heard the term zero-click searches ?

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ATAK Interactive

JUNE 6, 2023

In today's competitive business landscape, B2B marketing companies play a crucial role in facilitating transactions between businesses. In this blog, we will explore the strategies that enable B2B marketing companies to flourish and gain a competitive edge in their industry.

Paid Search Agency 78

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 78

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 89

Marketing Proposals Work Management Deliverability Thought Leadership 89

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. Many companies have B2C, B2B, and B2G marketing channels.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Zoominfo

MARCH 4, 2021

At the beginning of 2020, only 40% of Fortune 500 companies had diversity and inclusion executives. But just because companies are making it a higher priority doesn’t necessarily mean they are doing so in the most effective and holistic way. If you’re thinking of starting an employee resource group at your company, give this a read.

Companies 245

Companies Demographics Positioning Communities 245

Industrial Marketer

APRIL 13, 2021

The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. It ensures that a cohesive, persuasive message is presented to industrial buyers at.

Paid Search Agency 98

Paid Search Agency Effectiveness Companies Marketing & Strategy 98

Webbiquity

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Your company logo and header banner are the very first things people will see when they land on your company page.

Linkedin 218

Linkedin Paid Search Agency Companies Banners 218

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. How can the customer uncover these value propositions quickly and easily every time they encounter content or people from our company?

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Top Rank Marketing

AUGUST 30, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. But activating tribes of employees, customers, or ‘micro-influencers’ to drive awareness about your company can be a challenge.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Marketing Insider Group

JUNE 8, 2020

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. Tell human stories, no matter what industry you’re in or who your audience is. It has the opportunity to help you redefine what marketing means for your company.

Storytelling 293

Storytelling CMO Paid Search Agency Companies 293

Litmus

OCTOBER 5, 2022

Before I joined Canyon Bicycles, I worked with other companies on creating their welcome journeys. Of course, the channel itself is a reason to love the industry as well. The post Litmus Live 2022 Speaker Spotlight: Meet the Presenters appeared first on Litmus. I know this is going to sound so cliche but THE PEOPLE!

Marketing AI 109

Marketing AI Advertising Agencies Enterprise Management Work Management 109

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Seismic

SEPTEMBER 22, 2021

I want to create targeted messaging to show the value of a webinar to customers across different industries. While some may be industry-specific, most apply to any company or industry (including financial services, software, manufacturing, and healthcare, just to name a few).

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Stevens & Tate

OCTOBER 3, 2022

If you choose a social channel on which your target audience isn’t present, your campaign will fall on deaf ears. The post How Data Driven Creative Is Shifting The Advertising Industry appeared first on Stevens & Tate Marketing. His 30+ years has garnered the team to over 50+ national and international awards.

Advertising Agencies 119

Advertising Agencies Creativity Advertisements Advertising 119

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. However, the companies that win today don’t just provide a solution that customers already think they want—winners teach their prospects a whole new way of thinking. Our Services.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Mid-Market Companies For mid-market companies, B2B creators step in as thought leaders and industry trendsetters. So, what’s driving this shift?

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Conversica

APRIL 28, 2021

Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries. But many companies and customers alike enjoy two-way conversations with a more sophisticated AI solution.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Scoop.it

OCTOBER 27, 2022

Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries?

Curation 86

Curation Work Management Marketing Management Service 86

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. No matter what the industry, e.g. telecom, medical, scientific, industrial, etc., Uniform messaging and branding across the organisation.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Zoominfo

FEBRUARY 10, 2022

Companies were forced to rethink their immediate strategy for returning to onsite work. Companies are delaying return-to-office (RTO) plans The Omicron surge forced businesses to quickly pivot their return-to-office plans. A slow but steady office reopening seemed imminent — then Omicron disrupted everyone’s plans.

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. What do we mean by company and contact data? Companies no longer want to buy a one-off list of names and phone numbers. Let’s get into it!

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Brandpoint

NOVEMBER 10, 2020

If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must. Ben Baker, Team Genius We are a B2B SaaS company with an ICP of organization leaders for youth sports organizations (super niche, I know).

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Liveintent

DECEMBER 21, 2022

LiveIntent just got its holiday present early, and we’re proud to share it with you: Business Insider named LiveIntent one of the hottest adtech companies of 2022. So they can navigate monumental shifts in the ad industry, and have the tools to thrive in 2023 and for years to come.

Paid Search Agency 62

Paid Search Agency Companies Custom Publishing Touchpoints 62

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. It gives you the opportunity to showcase your products, services, and company values to a wider audience. These social media platforms present a massive opportunity for businesses to connect with their target audience.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

FunnelEnvy

AUGUST 7, 2023

If you’re a software company or similar startup looking to nail your pricing page, this post will provide some general strategies you can apply to your funnel, no matter what kind of service or product you offer. Presentation is Key The way you present different pricing options greatly influences how site visitors perceive your pricing.

Pricing 52

Pricing Price Paid Search Agency Companies 52

Only B2B

NOVEMBER 23, 2020

After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . This is predicted by many researchers, the B2B industry will demand more for quality leads. This is not fully adopted by many companies but is in the process to implement it. . Artificial Intelligence.

Marketing AI 117

Marketing AI Lead Generation Lead Ranking Trends 117

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . For instance, Kimbia , a growing nonprofit fundraising company, refreshed their company image and marketing. Understanding the industry your business falls into is just as important as the audience you serve. Simplify your design . Contact us ?

Design 118

Design Paid Search Agency Effectiveness Tips 118