Bluetext

SEPTEMBER 26, 2019

For companies who may get the sense, both internally and externally, that their brand is outdated, it could make sense to rebrand. Rebranding your entire company might seem like an intimidating proposition, however, rebranding doesn’t have to mean a major overhaul. For many companies, it can be easy to express interest in a rebrand.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. My advice for small companies is to make content marketing your number one job.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

WebMarketCentral

NOVEMBER 9, 2009

Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers. Even in the early days of online, trade publication websites and their newsletters were essential media. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JULY 30, 2007

Videos that are targeted and focused on your industry, on the other hand, are likely to attract fewer but more targeted viewers. Ideally, the game should be unique, relevant to your industry, and neither too simple nor too difficult to play. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 1, 2007

Obviously, this tactic isn't available to start-up companies that haven't built a house list over time, and emailing to a rented list should always be done with great caution. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Glossaries of industry terms, directories and how-to guides. How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

JULY 10, 2018

Most B2B websites have a few common types of pages in the main menu: information about products or services, information about the company, a contact page, and a link to the company’s blog. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. But the company reached out to me recently and provided a clearer explanation. Users can also apply IP-address-based visitor identification to tailor responses to named accounts and different industries.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Kapost

OCTOBER 31, 2016

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Many even offer live brand monitoring functionality, making it easy to engage with potential customers as-and-when they’re talking about your company.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Adobe Experience Cloud Blog

OCTOBER 30, 2012

They spend some amount of time initially setting up lead scoring with explicit and implicit considerations such as title, industry, viewed web pages, and white paper downloads, and then they are off to the races. Yet, that is what many marketers do with their marketing automation and lead management vehicles.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. A more static website or series of microsites. Pickups in Traditional or Trade Media .

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

ClearVoice

JULY 12, 2022

The most popular types of content marketing vary depending on the industry. Example: Companies like T-Mobile and the genealogy company 23andMe both have partnered with iHeart Media in recent months to develop podcasts that align tightly with the brand’s core purposes and mentions.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Seeking Marketing Alpha by Propel Growth Blog. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

DECEMBER 16, 2013

If your industry is saturated with technical whitepapers then why create another technical whitepaper? Even if you work within a serious industry, that doesn''t mean your content needs to be boring. Extra Resources and Examples: 16 Companies from "Boring" Industries Creating Remarkable Content. Or a funny social campaign.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. Develop authority in the sales industry.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Hubspot

JULY 21, 2015

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Some companies may have marketing teams of far more than 18.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28