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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. The goals of the GDPR are to give EU citizens insight into the data collected about them and put the control into the hands of users, rather than companies. financial services)?

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. Transparency : (a.k.a.

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Email Analytics Updates, Proof Changes, and New Previews—Oh My!

Litmus

If there’s one thing we can say about 2021, it’s that it accelerated industry changes that were already underway. The launch of iOS15—and Apple Mail Privacy Protection —is a great example of that. Consumer data privacy has quickly made its way to the forefront of marketing. The demands on email teams are higher than ever.

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Exposure to FTC’s Do Not Track.

Marketo 48
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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

That means building in features that address every point of the sales funnel, from first-time, casual visitors to companies that are ready to buy. At the same time, this process will have to be counterbalanced with adequate privacy protections. This is a mistake. Keep your language simple and conversational.