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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. Transparency : (a.k.a.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. That means building in features that address every point of the sales funnel, from first-time, casual visitors to companies that are ready to buy. This is a mistake. Keep your language simple and conversational.

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Exposure to FTC’s Do Not Track.

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