Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Contently

NOVEMBER 2, 2018

Now, most companies want to be like Red Bull. They see consumer-facing brands working in exciting areas like retail, beauty, and food, and many clients think, “Content works for companies like that.” A company starting a content project from scratch. A company with something to prove.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Integrated B2B

SEPTEMBER 1, 2014

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine.

Paid Search Agency 40

Paid Search Agency Companies Marketing Budget Creation Barriers 40

nDash

NOVEMBER 30, 2021

Are you writing for an audience of manufacturers, suppliers, or shippers about the freight industry? Colleen, recently featured as part of a new writer spotlight , not only has experience writing about the freight industry, but even worked for a shipping company as a Marketing Analyst. Check them out below! Theresa Carlson.

Marketing Budget 52

Marketing Budget Ad brokers Content Marketing Ideal Customer Profiles 52

Salesforce Marketing Cloud

NOVEMBER 24, 2021

We’ve asked business leaders from a range of industries what you can do in an hour, a quarter, and a year to make a data culture happen. This article originally appeared in Vantage Point, a Salesforce magazine. Develop a company-wide data training curriculum. SUBSCRIBE NOW. What can you do to create a data culture in one hour?

Paid Search Agency 98

Paid Search Agency Companies Training Transparency 98

6sense

DECEMBER 10, 2021

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Marketing Insider Group

AUGUST 4, 2015

But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution.

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The industry has put a spotlight on the role of funding free press as a fundamental part of our democracy.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Contify

AUGUST 17, 2020

SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitive intelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitive intelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List.

Enterprise Management 93

Enterprise Management Marketing Management Paid Search Agency Companies 93

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Champion Communications

JULY 12, 2022

Are company executives the weakest cyber security link? Is graphene the key to pioneering change in the construction industry? From podcasts to surveys, this month’s highlights showcase a variety of strong leaders wanting to revolutionise their industries. Your company executives could still be the weakest cybersecurity link .

Multi-Channel 62

Multi-Channel CMO Digital Transformation Paid Search Agency 62

6sense

AUGUST 4, 2020

6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. The company also received recognition from Inc. Congratulations!”.

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

Industrial Marketing Today

JUNE 17, 2013

Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Marketing Thought leadership'

Thought Leadership 60

Thought Leadership Paid Search Agency Companies Business Blogging 60

Martech

MARCH 15, 2023

of Corporate Communications for media companies Macmillan and Primedia. In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. He is also host of the event industry podcasts, #EventIcons , Event Brew and Event Tech Podcast.

Event Marketing 110

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 110

The Freeman Company

SEPTEMBER 17, 2015

Global brand experience agency FreemanXP recognized as a leader in the events industry by Special Events Magazine

Companies 40

Companies Ad Agencies Branding Brand Identity 40

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Contently

APRIL 10, 2019

“I think if you choose to enter this type of industry, or partner with controversial characters, you can’t pretend that it’s not there,” Johansson said. ” Granted, that mindset probably does work well in the alcohol and spirits industry, but some marketers can’t just choose to embrace controversy.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Martech Advisor

JANUARY 29, 2020

The global airline industry is growing at a lighting pace with nearly 8.2 Here’s how airline marketing professionals can leverage artificial intelligence and address strategic challenges in a customer’s air travel journey, writes, Asif Chowdhury, Managing Editor, Schulich School of Business’s Future of Marketing Magazine.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Marketing Insider Group

MARCH 29, 2021

Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. That means that you’ll need to dig into local or industry data to make sure that your marketing content reaches the right eyes and ears. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Thomson Reuters ONESOURCE provides tax preparation software for companies.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Magazine about a coming revolution called “desktop publishing.” I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Meerkat Marketing

MAY 20, 2020

Kyle Turk has recently been featured by Authority Magazine as part of their Marketing Strategy Series. Check out Authority Magazine’s 3 Non-Intuitive Marketing Strategies to Grow Your B2B Company, with Kyle Turk.

Paid Search Agency 52

Paid Search Agency B2B Marketing Marketing & Strategy Marketing Strategy 52

Zoominfo

MAY 15, 2020

To understand how COVID-19 impacts women in industries ranging from retail to healthcare check out Women on the frontlines of the pandemic ]. Outside factors are helping women succeed more, such as California’s new law that requires at least one woman on the board of each public company headquartered in the state. labor statistics.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. With many companies using technology to scan resumes, simplicity is the new standard. Create a vibrant personal brand statement.

Personalization 130

Personalization Tips Branding Brand Identity 130

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. In 1933, Thomas Register began publishing Industry Equipment News (IEN). Many advertisers were listed on the reply card.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? IMO, they both belong in an industrial marketer’s toolbox.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Televerde

APRIL 11, 2022

We are moving into a more conscientious time with companies focusing more on sustainability and purpose. While company purpose and shareholder value may seem at odds with each other, they can be achieved simultaneously. To understand the connection between company purpose and shareholder value, keep reading. Key Takeaways.

Lead Scoring 52

Lead Scoring Lead Ranking Paid Search Agency Companies 52

MindFire

JULY 26, 2021

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. To understand how the successful companies and their sales leaders are driving these results, I try to join as many sales calls as I can with our Print and Agency clients. Where Do They Get Leads?

Paid Search Agency 98

Paid Search Agency Validation Differentiation Advertising Agencies 98

Navigate the Channel

FEBRUARY 18, 2021

Marketing your commercial construction company online doesn’t have to be difficult. This can be something as simple as having a website for your company, posting to a social media profile, or buying a paid ad somewhere. Things to Know About Your Construction Company Website. What is Digital Marketing and Why Does It Matter?

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Madison Logic

AUGUST 15, 2022

5000 List of Fastest-Growing, Privately-Owned Companies in the U.S. Company’s seventh appearance on annual list further validates the ABM platform leader’s impressive retention and revenue growth. Magazine ’s 2022 Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. 3690 on Inc.

Account Based Marketing 52

Account Based Marketing Multi-Channel Paid Search Agency Peer-to-peer 52

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. But simply promoting a brand is not enough.

Work Management 100

Work Management Branding Brand Identity Peer-to-peer 100

The Freeman Company

OCTOBER 1, 2014

FreemanXP is recognized by Special Events magazine as a leader in the events industry'

Companies 40

Companies 40

Meerkat Marketing

MAY 21, 2020

Kyle Turk has recently been featured by Authority Magazine as part of their Marketing Strategy Series. Check out Authority Magazine’s 3 Non-Intuitive Marketing Strategies to Grow Your B2B Company, with Kyle Turk. Check out Authority Magazine’s 3 Non-Intuitive Marketing Strategies to Grow Your B2B Company, with Kyle Turk.

Paid Search Agency 52

Paid Search Agency B2B Marketing Marketing & Strategy Marketing Strategy 52

Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Despite all my blogging, books and contributions to other websites, the BtoB magazine association is the one people still mention most often when I meet them.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Trade Press Services

NOVEMBER 13, 2023

In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Zoominfo

APRIL 13, 2022

In my previous career as a staffing consultant, I once pitched a staffing product to the HR leaders at a big financial services company, which had recently completed a huge merger. 2 issue that will influence the success of a company, right after the economy. This in turn means that they miss out on the best candidates for the job.

Top of Funnel 130

Top of Funnel Paid Search Agency Work Management Marketing Management 130