Customer Experience Matrix

JANUARY 11, 2011

Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. Indeed, the figure for the three slowest-growing companies (Unica, Aprimo and Alterian) comes to $194,000. That’s pretty darn close to my $200,000 standard.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

FEBRUARY 12, 2013

So if you’re working in the industry, don’t circulate that resume just yet. The most notable is Eloqua, which as a public company has to report its results. But most people in the industry are confident the potential is much larger than double the current market. companies with $5 million or more revenue.**

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Among B2B vendors, Eloqua is the poster child for this approach.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

MARCH 4, 2011

The company’s press release puts the key claim succinctly: “ The Act-On Integrated Marketing Platform disrupts the conventional wisdom that companies need marketing automation solutions that are expensive, complex, and require significant services engagements to get them up and running.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Here’s an example of Loopfuse Marketing Automation.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. A standard set of features will emerge as the industry figures out what’s really important. As I wrote above, most vendors probably have most of them even though the chart doesn’t show them.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 27, 2010

The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce. This is a combination of company size, client base, and financial resources. In the interest of simplicity, my three charts will address marketers at small, medium and big companies.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

APRIL 28, 2009

One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. I was also curious to see the six responses for implementations during 3/09 and 4/09; obviously, these companies haven't gotten past their first or second month.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JUNE 19, 2015

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. David Hurley, the open source industry veteran behind Mautic, argues that marketing automation has just now become widely enough understood for many marketers to purchase it without a lengthy sales cycle.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

FEBRUARY 4, 2009

Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). The company has a low profile but has been selling its demand generation product for nearly ten years. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Middle of the Funnel Content: content suitable for leads when they know who you are, are familiar with your company, and are interested in learning more.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Incorporate Industry/Persona-Specific Examples.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Customer Experience Matrix

AUGUST 2, 2011

More surprising, the majority are marketing to consumers in industries including financial services, insurance, retail, healthcare, and education to consumers. In fact, the risk is so low that Act-On has actually reduced its free trial period from 30 days to 14 days and eschewed the freemium offers used by competitors Genius and LoopFuse.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Matthew Quinlan , VP Field Operations, Loopfuse. I could not agree more with these predictions. (1) Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Loopfuse , June 30, 2010. Industrial Marketing Today , July 14, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. Social CRM - How some companies are using it. Get the Inside Scoop on Your Prospects - Selling to Big Companies , October 7, 2010. Industry (1204).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. He’s right.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40