The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

JUNE 9, 2011

At least, that’s what the recent HBR article “ The Short Life of Online Sales Leads &# states, saying that 24% of companies take more than 24 hours to respond to a lead, and 23% of companies never responded at all. These results are especially shocking given how quickly online leads go cold – HBR.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. in an effort to give a 360 degree view of the competitor as a company.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

AUGUST 20, 2015

Here are a few guiding questions you can ask yourself as you are writing or reviewing copy related to product announcement, press release, data sheet or other piece of content: – Can someone that has no knowledge of our company or product simply read this and understand why it is important or how it solves a key problem?

Work Management 100

Work Management Marketing Management Class Press 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Comparing Your Numbers. Sure, knowing the benchmark metrics help a little but what are the numbers?

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

APRIL 6, 2009

I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. What is the risk the company faces?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JANUARY 26, 2012

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Participate in the Communities Where Your Audience Already Gathers.

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

AUGUST 26, 2011

With Steve Jobs stepping down from the CEO post at Apple, is inevitable we look back at the history of such an iconic company. Marketing, at Apple, has always been a differentiating point and key to their eventual dominance of the electronics consumer market and their resurrection in the personal computer industry.

Paid Search Agency 100

Paid Search Agency Marketing Budget Work Management Differentiation 100

The Effective Marketer

MAY 3, 2012

Inconsistencies dilute brand identity and put obstacles in front of prospects that are trying to figure out what a company does and why they should care. Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Publishing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 14, 2009

Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MARCH 22, 2012

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. How do you get to be a “best practice” company and increase your efficiency? Why companies can’t keep up? MQL to SAL: 66%. SAL to SQL: 49%.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. No one knows your industry and customers better than you. I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 21, 2012

Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face. Typical Audience: New customers, existing customers with new users. What: Case Study. What: Educational (non-product). Focus: Topic relevant to your prospective buyer.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

JANUARY 7, 2011

Big companies and small companies have different needs, and so their briefs are also formatted differently. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 29, 2010

If you see another company being successful (however you define success) and you try to apply the same method, can you guarantee you will also achieve success? Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 7, 2011

Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Building bridges across silos and functions and between the company and the market. Some of its best-thought-out new offerings were fast becoming commodities.&#.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 29, 2011

That’s a great opportunity for marketers to get to know the target market better and listen first-hand to what customers have to say about the company, product, and competition. Talk to other vendors about the industry or the show, and get them to also post comments in your blog. Take pictures.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

MAY 20, 2011

This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. But don’t just stick with the standard templates, customize them based on your industry, and needs. Bulldog Solutions Guide to Creating Buyer Personas: [link].

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

FEBRUARY 16, 2009

Sure, in some cases people may respond simply because they love your company/brand and that’s great, but you should also strive to get those who are not necessarily loyal customers to respond, otherwise the survey may end up not telling you the whole truth. The benefit to the survey respondent needs to be obvious.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JUNE 23, 2009

While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 26, 2012

Priorities can change rapidly, depending on what’s going on internally and industry-wide. For example, consider a sales-driven company ready to introduce a new line of products into a new market segment. They specialize in B2B with clients in industrial niches from credit card mobile processing to machine knit fingerless gloves.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

OCTOBER 13, 2010

I would have liked to see other companies that he has worked with and are not so obvious and how they implemented his recommendations or how they have failed to recognize the importance of “flipping the funnel&#. Does this sound like your company? Are we entering a new world, travelling a path very few have survived?

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

FEBRUARY 16, 2011

A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. This nascent industry still has lots of growth to do. Just a few marketing automation companies have already raised over $170 million dollars combined.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

JULY 5, 2009

Seems easy enough but if you are a freelance writer or if your company is using one, that is one of the first things you should do. Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Decide on a style guide.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 18, 2011

Even if only internally in your company. Ask around your company, but more importantly, ask outside what are the challenges facing the industry you serve. Most of the content is not looked at. Or, if it is, is not shared. Content that isn’t shared usually die without having made an impact. Useful content will be shared.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100

The Effective Marketer

AUGUST 12, 2013

Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys. Like many other industries that the Internet has disrupted market research is also not immune to change. Using predictive modeling to create customer profiles.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys. Like many other industries that the Internet has disrupted market research is also not immune to change. Using predictive modeling to create customer profiles.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100