Paul Gillin

JULY 26, 2015

We’ll let a moving company worry about the equipment. Reading was once a vital hub of the railroad industry, but it never diversified its industrial base or built academic institutions that would fuel new business. On a visit to Boston this past April we made the decision: We’re coming back. No U-Haul this time.

Longwood 50

Longwood Pricing Price Cost 50

Paul Gillin

AUGUST 30, 2013

How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. That’s gonna be a tall order.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

JANUARY 17, 2012

At Lotusphere today, two representatives to 3M outlined some ways the company is using collaboration platforms to improve access to expertise and information across the far-flung company, which has people in more than 60 countries. A Connections search found just the thing in a completely unrelated industry. From the Top.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

AUGUST 20, 2013

“More people are listening to music today than ever before but the recording industry is toast. We’re leaving the industrial economy and entering the connection economy. That’s why TripAdvisor is worth more than American Airlines, which is basically a bus company.” ” This promotes mediocrity.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 1, 2013

Inverted pyramid is an organizational technique that was invented many years ago in the newspaper industry when space was finite and stories often had to be cut at the last minute. The July figures are typically volatile as the government has a difficult time adjusting for seasonal layoffs in the auto industry.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

DECEMBER 27, 2011

McKinsey’s groundbreaking research in this area has consistently demonstrated that companies that leverage social technologies most aggressively see the payoff in market share gains, improved productivity and higher customer satisfaction.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

JUNE 18, 2013

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

APRIL 13, 2012

A Chicago company called Unmetric has just raised $3.2 The distinguishing feature of its website is a leader board that shows the relative Unmetric scores of various brands in different industries. million so it can develop yet another secret metric that purports to measure online influence. Finance in the online media category.

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

OCTOBER 3, 2013

New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption. I’ve never been paid for it, but I would probably pay BtoB for the privilege. The association with the BtoB brand has been invaluable to me.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Monitor Social Conversations. Practice SEO.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. That changed the content we were delivering.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JULY 9, 2012

I followed Microsoft closely for many years when I was in the technology press, visited the company every year or so and even sat down with Bill Gates for interviews a few times. It seems that great tech companies only stay on top as long as there are technical visionaries at the helm, and it’s clear that Microsoft lost its vision years ago.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 25, 2010

And why would they want to read about equipment that manages large industrial plants? I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’” Even after four years, Emerson Process Experts remains an enigma in a heavy industry that has done little with social media.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JUNE 26, 2014

That’s a pretty grim assessment, given that US companies spent $5.1 Social media has completely transformed that industry. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all. Only 5% said it has a great deal of influence.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

NOVEMBER 16, 2011

An IBM study of more than 4,000 Information Technology (IT) professionals from 93 countries and 25 industries found that adoption of the social business concept is erratic and geographically influenced. Indian companies were three times as likely to have embraced social business concepts as Russian companies.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

APRIL 24, 2012

Amadori is an Italian food processor specializing in poultry that created a network of micro sites that combine company and public information to answer common questions. Beck pointed to examples of customers that are adopting social business tactics in their own markets.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. It’s incumbent on all companies these days to track comments from customers that might indicate an opportunity or a problem. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

MAY 13, 2010

Websites are developed by people who work at the company and who are very knowledgeable about the business. Ask a few people who are familiar with your industry but not with your company to spend exactly one minute on your website. Do you humanize your company?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

SEPTEMBER 8, 2010

The same dynamic will play out across many more industries, the authors suggest. As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work. Twenty years ago, a lot of big computer companies made their money selling hardware.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MAY 27, 2010

The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. Spiceworks is a technology company that acts like a media company. Does it set the stage for a deeper discussion of social communities?

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

DECEMBER 9, 2011

The Next Big Thing This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Security hasn’t been a problem in an organization whose industry imposes some of the world’s toughest regulations. million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

OCTOBER 12, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. At companies that do this well, how is the organization different? But most companies don’t operate that way. Every company is trying to realize that it’s not really a failure; it’s learning.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

OCTOBER 31, 2011

I think we’d be better off if universities were smaller and did more basic research that companies like IBM would never do. Spector : When many of us in industry go to the universities, we’ve often surprised that the research isn’t bolder. The IBM Watson team changed the culture to direct a group of Ph.D.s the right way.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JANUARY 16, 2012

A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. A division within the company wanted to take advantage of the knowledge and expertise distributed throughout the company’s worldwide operations. The requires collaboration across the industry.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 17, 2012

The company has also transformed its internal communications using social networking technologies anchored by IBM Connections. IBM next brought out Fast Company editor Bill Taylor ( @practicallyrad ) to address the need for business transformation. Get employees involved on a volunteer basis and make sure their ideas count.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 8, 2011

Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. At Glassdoor.com , employees rate the companies they work for, review executive performances and swap salary information. And we’re still in the very early going.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

MARCH 24, 2011

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 16, 2010

And what’s happening in auto sales will happen in every single industry. Companies that don’t provide significant value will struggle to survive. This will change the way we make decisions, and that will change nearly everything else.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 9, 2011

If you’re in a consumer industry where the necessary level of technical knowledge is quite low, decent freelancers can be hired for as little as 25 cents/word, although the norm is between 50 and 80 cents. In the computer industry, which is what I know best, $1 to $1.50 And I’ll bet he was happy to have the work.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 28, 2011

You may think your situation doesn’t lend itself to such emotion, but with a little imagination, you can get angry about even seemingly mundane things: the way people behave in meetings, the antics of an industry standards group or the way a company treats its customers. That’s embarrassing.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

OCTOBER 31, 2011

If we look at the global economy over the last 250 years, we’ve seen five waves of technology change: Industrial Revolution. This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Age of Steam and Railways. Age of Steel, Electricity and Heavy Engineering. The Next Big Thing.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

OCTOBER 31, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Wladawsky-Berger : The consensus of everything I’ve read is that when we transitioned from the agriculture to the industrial age, literacy went way up. The Next Big Thing.

Enterprise Management 50

Enterprise Management Training Work Management Education 50

Paul Gillin

MARCH 9, 2012

This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. P&G has been called the world greatest marketing company.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50