Onalytica B2B

MAY 25, 2018

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

NOVEMBER 17, 2016

However, as mentioned in my previous blog post on How to Market to Millennials , consumers such as those in the millennial market do prioritise other factors such as company ethos, their personal connection with the brand and the alignment between their own image and values with those of the brand. LEAD GENERATION. SOCIAL SELLING.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I write books.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. We talk about the topic of whose fault this is and what more needs to be done in the industry in our article here. Is this the shake up that the influencer marketing industry needed?

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 9, 2017

We’ve identified some of the most common statements and misconceptions across the industry; is there any truth in them or are they complete and utter myths? The types of influencers you wish to engage with (Are they industry experts? You guessed it, the answer is no. What topics are relevant?).

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

APRIL 19, 2018

Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter. It’s networking.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

DECEMBER 11, 2017

I believe this is more true than ever, and more important, I really see it happening at companies of every size. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? I’m not sure it will be 12 months, but let’s say 12-24 months there is going to be some consolidation in the industry.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

MARCH 29, 2018

A frequent speaker, blogger, and Tweeter, Dan has been named to several notable industry lists, including: “The 30 Most Influential People in Social Customer Service” by Conversocial. I was a two-time client who saw it work so well that I wanted to join the company! He also co-hosts the Experience This! More on that here.).

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

APRIL 3, 2018

I started from small gigs like facebook post sharing, social media account setup and management as a Campus Ambassador at Nurture Talent Academy and thus ending up with a paid internship with the same company. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

JANUARY 30, 2018

The article hones in on one company in particular, Devumi. Do we blame Devumi and companies alike for providing such a service? Regardless of who is to blame, this is a serious industry wide issue that will continue to escalate, unless the industry provides education and solutions. News flash – bots do not take action.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

MAY 25, 2018

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

APRIL 5, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. This industry is filled with smart, interesting, creative people. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? Location: Chicago, IL, USA.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. The broader lens into the company and its people and process is where the compelling discussions around martech really happen. I love this question!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. The main hurdle to the industry however, is time. Pharma can have compelling and engaging influencer campaigns like the other big industries, but it requires a staged and pragmatic approach to achieve this.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. These things are common place now but in 2007 they were very new, and few companies were deploying them. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? Location: Bethesda, MD, USA.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

MARCH 17, 2017

Anecdotes revolving around the success of similar companies in your industry with comparable issues and objectives may be relevant and aid in senior management visualising how everything will plan out- so if you have these to back you up, great. 6 Don’t assume they know everything.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

APRIL 4, 2017

Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. The Collier Company. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below! Download The Full Report. DOWNLOAD NOW! Twitter Handle. Influencer Score. Mike_Stelzner. GuyKawasaki.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

NOVEMBER 7, 2017

This was the key to gaining solid experience and getting my foot in the industry door. Each consecutive year I switched companies and worked hard to gain higher positions that demanded greater responsibility. Hearing how a mega-brand made mistakes and lost millions in revenue is exactly what makes me feel warm towards a company.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? She graduated from The University of Central Florida with a BS in Environmental Engineering in 2007. I’m grateful!

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

OCTOBER 1, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. We started our little web design company in 2001 and shortly after launching our first site, I realized that I needed to learn digital marketing. Location: Chicago, IL. I’m not inspiring.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

OCTOBER 30, 2018

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). TELL US A BIT ABOUT YOURSELF AND WHAT RSL MEDIA ARE ALL ABOUT. So that’s a big difference.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Louis Area, MO-IL, USA.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

FEBRUARY 22, 2017

In addition to this, influencer relations is popular in both the B2B and B2C space amongst all kinds of brands in varying industries- therefore, there is not a one size fits all model in which brands can implement and expect a 100 % guaranteed success or your money back scenario. Seek external assistance and build momentum.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

MAY 26, 2016

Funding for edtech companies is booming. billion of private investment in edtech companies. Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. . eLearning Industry. Download The Full Report. DOWNLOAD NOW!

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

APRIL 18, 2016

The event organization succeeded in not only bringing the business and innovation sides of the fintech industry to the stage, but also addressed important issues such as how we can help the unbanked and refugees. Manchester Growth Company. Be sure to hit the download now button below to download the full report. DOWNLOAD NOW!

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

SEPTEMBER 3, 2015

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The industry is complex and involves many different technologies which are constantly being improved and updated (3G to 4G for example).

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

SEPTEMBER 6, 2017

Whilst influencer marketing is a form of marketing that can easily be applied by companies in various different shapes & sizes, you have to bear in mind that start-up brands may have to invest more time & effort into garnering attention from influencers and generating brand advocacy than a well-known, more established brand.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

MARCH 1, 2017

With added superiority comes added pressure to deliver; senior executives will only invest their time and effort into activities that will drive results and ultimately contribute to their company’s success. 3) Improve company culture. This is most certainly the case for social media platforms outside of LinkedIn.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MAY 12, 2016

Virtual reality has applications in education, health, entertainment, sports, science, telecommunications, military and film, and it is for that very reason the virtual reality industry is growing at such a fast pace. “My company, DangerKatt, focuses primarily on creating graphic novels and developing their transmedia potential.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

FEBRUARY 17, 2016

The possibilities for IoT are limitless, it can be used to turn the automated home into the smart home for example, or to make our cars even smarter and disrupt the automotive industry. But how can companies act on these insights? The future’s bright, we’re just still a little disconnected.” Download The Full Report. eamonkunze.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Take some time to do your research and share what other executives in similar positions are doing within the industry.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

MARCH 16, 2016

More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. In the top 100 brands we found a great selection of organisations such as GSMA, Lenovo, Intel DOit Apps and Qualcomm as well as some top industry resources such as Verge, Pew Research and CNET. DOWNLOAD NOW!

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

JULY 8, 2015

Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. In the top 100 brands we can find a great selection of industry publications (PRNews, PRWeek), as well as agencies (Edelman, Weber Shandwick).

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

SEPTEMBER 9, 2015

Global Investment in Fintech companies has steadily risen over the last 5 years and is expected to grow further in the years to come. “FinTech companies are shaking up the traditional finance industry by making services more accessible, affordable and easy to use. WHAT ARE THE EXPERTS SAYING? Gemma Godfrey.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

FEBRUARY 24, 2016

What companies need is a social selling process that empowers their employees and drives business results. In the top 100 brands we found a great selection of organisations such as Salesforce and Hootsuite and some top industry resources such as SocialMedia Examiner and Social Media Today. People and technology can only get you so far.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

MARCH 9, 2016

In a 2015 survey Black Duck Software estimated 78% of companies are now running open source. In the top 100 brands we can find a great selection of brands and industry resources like Open Source Way, Docker and Info World as well heavyweights such as Microsoft, IBM and Fujitsu. Download The Full Report. DOWNLOAD NOW! Twitter Handle.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80