Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Not surprisingly, some companies will cut back. Not surprisingly, some companies will cut back. Visit my website for more content on industrial marketing.]. This is only a content summary.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

MARCH 19, 2019

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

Lead Generation 121

Lead Generation Generation Leads Lead 121

Industrial Marketing Today

MAY 15, 2015

That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Email Marketing 60

Email Marketing Paid Search Agency Companies Marketing 60

Industrial Marketing Today

MAY 22, 2017

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. 80 percent of marketers agree […] The post Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Email Marketing 52

Email Marketing Paid Search Agency Salesforce.com Companies 52

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Visit my website for more content on industrial marketing.]. Only 44% of manufacturing content marketers report their organization measures content marketing ROI.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

SEPTEMBER 22, 2015

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Content 60

Industrial Marketing Today

SEPTEMBER 20, 2019

An industrial website redesign is a major undertaking. Visit my website for more content on industrial marketing.]. It is not something that you should do on a whim or expect to launch a new site in a few weeks. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 94

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 94

Industrial Marketing Today

JULY 24, 2015

We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll […] The post Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Webinar Metrics 60

Webinar Metrics Paid Search Agency Planning Companies 60

Industrial Marketing Today

FEBRUARY 25, 2013

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Visit my website for more content on industrial marketing.]. Yet I see [.]. This is only a content summary. Please click on the headline to read the full article.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Paid Search Agency 60

Industrial Marketing Today

OCTOBER 17, 2014

Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Paid Search Agency 60

Paid Search Agency Buyer Personas Buying Cycle Content Marketing 60

Industrial Marketing Today

JUNE 18, 2015

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. This is only a content summary.

Lead Generation 60

Lead Generation Process Campaigns Paid Search Agency 60

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. You are in good company. I’ve […] The post Proving ROI of Industrial Content Marketing is Still a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Industrial Marketing Today

SEPTEMBER 15, 2014

The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Sales Qualified Leads 60

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 12, 2013

Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Visit my website for more content on industrial marketing.]. Then why [.]. This is only a content summary.

Marketing Automation 60

Marketing Automation Marketing Qualified Leads Lead Ranking ROI 60

Industrial Marketing Today

SEPTEMBER 13, 2018

However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary.

Email Marketing 77

Email Marketing Content Marketing Content Paid Search Agency 77

Industrial Marketing Today

FEBRUARY 18, 2013

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. Visit my website for more content on industrial marketing.]. In case you are wondering what the heck [.]. This is only a content summary.

Design 60

Design Paid Search Agency Companies Planning 60

Industrial Marketing Today

JANUARY 4, 2014

Visit my website for more content on industrial marketing.]. Content Marketing Industrial copywriting Industrial Marketing' The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article.

Paid Search Agency 60

Paid Search Agency Content Marketing Copywriting Companies 60

Industrial Marketing Today

AUGUST 11, 2014

to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] Visit my website for more content on industrial marketing.].

Paid Search Agency 60

Paid Search Agency Companies Marketing & Strategy Marketing 60

Industrial Marketing Today

FEBRUARY 11, 2013

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Trade Show Telemarketing Companies 60

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Visit my website for more content on industrial marketing.]. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

JULY 15, 2018

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 63

Marketing Websites Paid Search Agency Marketing Content 63

Industrial Marketing Today

JUNE 17, 2013

Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Marketing Thought leadership' Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.].

Thought Leadership 60

Thought Leadership Paid Search Agency Companies Business Blogging 60

Industrial Marketing Today

JULY 16, 2012

In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Scenario #2: You manufacture industrial components and parts used by OEMs.

Lead Ranking 60

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

OCTOBER 16, 2012

The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Paid Search Agency 60

Paid Search Agency Companies Marketing Websites Content 60

Industrial Marketing Today

SEPTEMBER 24, 2012

Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

JULY 22, 2014

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. Visit my website for more content on industrial marketing.]. I’m often asked the question, “Should we start a blog?”

Paid Search Agency 60

Paid Search Agency Companies Business Blogging Content Marketing 60

Industrial Marketing Today

FEBRUARY 20, 2018

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Content 71

Content Course Design Marketing Websites 71

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? IMO, they both belong in an industrial marketer’s toolbox.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Industrial Marketing Today

OCTOBER 1, 2012

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company?

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

MAY 22, 2011

There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. As an industrial marketer, how do you know if mobile marketing is right for you or not? C-level decision makers, engineers, field technicians and other industrial professionals are all part of the mobile workforce.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

OCTOBER 20, 2011

Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. However, blogging is labor-intensive and creating a constant flow of new content has proven to be a hurdle for manufacturers and industrial companies.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

OCTOBER 9, 2012

Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise above the noise when there is so much parity in Value Propositions?

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 13, 2016

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Marketing Lead Generation Marketing Websites 60

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The Semplice study reports “44% of companies surveyed had blogs.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

AUGUST 26, 2011

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

AUGUST 26, 2017

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries. Visit my website for more content on industrial marketing.].

Product 61

Product Content Marketing Content Paper 61