Crimson Marketing

MAY 1, 2015

B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople. Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. Industry e-zines. The Buying Process is More Competitive.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

JULY 26, 2013

Many companies struggle with providing the right messaging to their audience. It’s not about you or your company, it’s about your audience’s pain points. . Many companies struggle with providing the right messaging to their audience. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

AUGUST 28, 2014

As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. ” 39.1%

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

MAY 29, 2013

Content marketing has turned into a booming industry, a $43.9 billion industry to be exact. Not Evaluating Company Guidelines. Those are some serious heavy numbers! Content marketing is something we can all do, but nothing something we all understand how to do properly. Failing to Invest in Personal Branding. Not Being Agile.

Content Marketing 100

Content Marketing Marketing Management Viral Marketing Content 100

Crimson Marketing

JUNE 28, 2013

The goal of any and all companies is revenue growth. Kerry Langstaff , and industry leader in this area, helps me answer this question and more. Marketing’s goals are also based on company revenue goals. Kerry Langstaff has over 20 years of experience managing marketing for technology companies.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%. Doing so, she states, turns it from unstructured words into actionable insights.

CMO 100

CMO Gartner Brand Identity Branding 100

Crimson Marketing

AUGUST 19, 2014

These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

APRIL 21, 2015

The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. martech industry will exceed 50 billion dollars in the USA within the next 2 years Click To Tweet.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

NOVEMBER 13, 2014

HubSpot is a good example of such a company that offers content marketing technology. They “recently released a massive 3,600-marketer study on inbound marketing that says companies that blog — AKA do at least one component of content marketing — are 13 times more likely to be increasing ROI year-over-year.”

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

DECEMBER 18, 2013

Content: Nearly 50% of companies now have content marketing strategies. B2B companies that blog generate 67% more leads than those that don’t. 65% of people are visual learners, so there will be an industry-wide shift toward to employing visual content in marketing initiatives. Trends in the marketing mix.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

JULY 30, 2013

A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. Try not to confuse your customers with industry terms; instead learn their vernacular. . You must next gain the trust of your customers.

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. 80% of companies with the highest-performing demand waterfalls have implemented #marketingautomation Click To Tweet. ” 7. ” 7.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

OCTOBER 15, 2015

Social Can Only Work For A Few Select Industries. Social can be an efficient channel for just about any industry. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. .

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 6, 2015

They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”. Russell Glass is Head of Products for Marketing Solutions at LinkedIn.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

NOVEMBER 17, 2014

Present and Future Value: Pernille forecasts how gathering marketing intelligence on competitors, industries and categories will increasingly empower CMOs to “prove out the value” of social media marketing to CEOs.

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

SEPTEMBER 17, 2013

It has the potential to be one of your best channels to create brand awareness and grow your company reputation. Provide exclusive content and insight for what’s going on at your company. Get active on LinkedIn groups to engage with other professionals in your industry and establish yourself as a thought leader.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JANUARY 9, 2015

Highlights include: Knowledge is Power: Ashley demonstrates how marketing analytics for data integrated from multichannel sources empowers companies to create more finely targeted segments of buyers, recognize individuals, optimize customer experience and sell more.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 24, 2015

Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive. Lisa Joy Rosner is the CMO of Neustar, the pioneer and industry leader of real time cloud based information services and analytics. It will tell you what to do,” says Lisa Joy.@lisajoyrosner:

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

DECEMBER 11, 2013

When it comes to Amazon Supply, 12% of the ages 46-60 seasoned execs make regular purchases from the business and industry store; however, their counterparts over the age of 60 come in at a mere 11%. 71% of corporate buyers claim that if a supplier’s company had an easy-to-browse website, they would spend more money online.

Amazon 100

Amazon B2B Purchase Pricing 100

Crimson Marketing

NOVEMBER 18, 2013

It includes “freelancers, industry influencers, and co-workers [who] support your efforts, as well as a virtual community of fans, followers, and subscribers.” What works for one company, product offering, etc may not work for another. .” 3. Build a community. It’s a community that you help to create.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

FEBRUARY 9, 2015

That is intensifying the war for specialized talent as traditional marketing powerhouses bid against high-tech companies for needed skills.” ” It’s the CMO’s job to manage the speed, response time, and team collaboration of how to get each company’s individual product or service up to industry pace.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

AUGUST 8, 2013

Does your company have a blog, podcast or YouTube series? Check out some of the popular platforms for 2013 below and see which is right for you; sometimes underutilized industry specific sites can be the perfect fit. Here are some key questions you might ask yourself for your next launch: What platforms should I use?

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

JANUARY 27, 2015

He helped bring IBM’s first personal computers to market, he was part of the company’s first mobile computing team, and he was lead product architect of the team that defined, developed and launched the successful ThinkPad brand. Before joining Toshiba Global Commerce Solutions in 2012, Leo worked for IBM for nearly 33 years.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Why should B2B companies invest in social media? 83% of companies invest in social media to create awareness for their brand. 69% increasing traffic.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

APRIL 29, 2013

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. Your product might become one ingredient of a full course solution meal.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

MARCH 16, 2015

Office Max and Sears were amongst the leading store closers in 2014 with hundreds of outlets shuttered between them, the year bid final adieu to Blockbuster, while the fate of retail industry stalwart Radio Shack hangs in the balance after the company filed Chapter 11 in February. .

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

MAY 26, 2015

While digital has the edge on television with respect to tracking, television still owns the lion’s share of creative resources, industry norms and advertising dollars. But all that is changing.

CMO 100

CMO Television marketing Trends Video Marketing 100

Crimson Marketing

SEPTEMBER 16, 2014

You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. One of the segments you sell to is health care, where the term “security” grows significantly faster than in other industries. Buyers Don’t Need You Anymore.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JULY 24, 2014

Some companies are even assigning quotas to marketing and compensating marketing executives on meeting those quotas. . As a marketer, instead of looking at the negatives of this trend, you can approach it as an opportunity to finally achieve credibility within your company, especially within the executive suite.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

JULY 9, 2015

One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. companies with fewer than 100 employees. Plus, the company saves money by not offering discounts indiscriminately.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100