Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Both competitive and industry trend research is conducted at least quarterly.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

DECEMBER 20, 2018

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI. About Salutary Data TM – Salutary Data is a data company in greater Boston. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

FEBRUARY 3, 2016

A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. Overall, we saw fantastic traction in the industry (browse the nearly 100 articles written by and about Cintell in 2015). An interview guide to help store and manage persona research. and lots more.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

APRIL 30, 2019

Maintaining current and complete contact records is a considerable challenge for companies, but an absolutely critical exercise. Follow thought leaders in targeted industries and topics on social networks. Learning their evolving interests and preferences will provide key insights into when and how to effectively engage with them.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 25, 2015

Ask an industry thought leader, and you will hear similar validation, “ personas are more important than ever ” and “ know your buyer first. ” In fact, 73% of companies currently use, or plan to use, buyer personas (ITSMA). 85% of companies aren’t using buyer personas correctly, according to the same survey.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Today, many companies are using their existing contact database to formulate personas. Source: NetProspex. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

JANUARY 27, 2016

Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? In fact, in a recent B2B industry benchmark study we conducted, the majority of high-performing organizations leveraged personas as part of the sales process and within sales training.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100