Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

JANUARY 26, 2009

Great but in what industries, in what parts of the company I asked him – where won’t you provide those services? What industries won’t your brand play in? Where in the company won’t your brand play? Recently, I got a call from a good friend who just got laid off and I did a quick review with him of his personal brand.

Positioning 100

Positioning Personalization Branding Brand Identity 100

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. It is imperative that companies integrate customer data across all channels. By waiting to see what the competition does first, companies risk losing the advantage — and customers.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

Link to Original Audio Source Link to FULL Transcript Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. At InformationWeek, the No. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Buzz Marketing for Technology

APRIL 3, 2011

Microsoft as a company not only understands the changes afoot, but is the only company that has direct involvement in all the different aspects of digital media like paid, earned, and owned media, back end and front end technologies (from the OS to the presentation layer), and a solution for all sorts of computing devices.

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Companies can do a better job at integrating the two functions. I don't know too many companies where the marketing people are on the same quota plan as the sales people. Knowing this the advice I give is; 1) You better know your customers business and industry as good if not better than they do. I don't see this enough.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 27, 2008

Doug has an award winning Communication Company and he started a Vlog to document the change he see going on in his industry. After visiting Doug's facility I can safely say it's still hard to do if you want to do it well.

Marketing Mix 100

Marketing Mix Impressions Video Marketing Social Media 100

Buzz Marketing for Technology

JANUARY 19, 2009

A distinguishing characteristic of a Thought Leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Elise Bauer once wrote in an article on thought leadership. Find your voice - We can’t all be Hemingway.

Buy 100

Buy Thought Leadership Differentiation Consulting 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Laugh) Well Wall Street is home town industry, like steel was to Pittsburgh, 40% of the tax revenues are affected by Wall Street. What you need to focus on is you are not bailing out specific companies, you are bailing out an economy. Is the $700 billion bailout plan the right for America?

Allocation 100

Allocation Act-On Pricing Price 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

This is really doing the PR industry a disservice. With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Let me explain …. PR becomes this amorphous blob that can move into many adjacent markets.

PR 100

PR Conversion Ning Digg 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts. Court received a BA in English from Princeton University and an MBA from Harvard Business School.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

JUNE 27, 2008

Industry analysts. Fast Company. Employee directory (through employer). eMail accounts. My master address book. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Professional Societies. Masie Learning Consortium. Mass Bay Organizational Development Learning Group. Boston KM Forum.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

Industry News. Take my 20 best people, and virtually overnight, Microsoft becomes a mediocre company." This quote from company Chairman Bill Gates epitomizes the importance of maintaining high-performing talent in todays knowledge-based organizations. Current Issue. Newsletters. Columnists. Departments. Back Issues.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

Buzz Marketing for Technology

JUNE 27, 2008

They were distributed fairly evenly by company size and across industry, education and government sectors. They will go to a colleague (8 percent) before they try the company intranet. Benefits manual for my insurance company. Information on one of the company’s reporting tools. Here’s what we found: 1.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

The APOSDLE project is organizing a German industry session at this event in Stuttgart. Watch a short trailer of how APOSDLE can be applied in a company setting. An animated screen capture of the first APOSDLE prototype is available. Third International Conference Professional Training Facts. 13-14 November 2007, Stuttgart, Germany.

RSS 100

RSS Paper Conference Training 100

Buzz Marketing for Technology

JULY 10, 2008

Consider General Motors—the largest, most profitable company in the world in the early 1970s. Think of General Electric, another powerhouse born in the industrial era. Confident of the wisdom of its approach, GM remained wedded to a well-developed competency in centralized control and high-volume execution. billion loss in 2007.

Work Management 100

Work Management Copyright Customer Satisfaction Efficiency 100

Buzz Marketing for Technology

JUNE 27, 2008

In the last recession, online spending cratered along with the rest of the advertising industry. This is a document excerpt EXECUTIVE SUMMARY. Many economists now believe we are in, or approaching, an economic recession. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Buzz Marketing for Technology

AUGUST 5, 2008

Our work processes have become much more sophisticated and complex in more traditional industries (i.e. manufacturing) which requires a higher level of thinking and access to information if a company is going to maintain a competitive edge. Work literacy, however, requires a broader vision of what is needed in todays work place.

Work Management 100

Work Management Web 2.0 Marketing Management Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - opportunities and challenges. More info here. Wisdom of Crowds.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JULY 24, 2008

The purpose of the online survey of more than 1,000 middle managers of large companies in the United States and United Kingdom was to uncover wide-ranging insights about the way they gather, use and analyze information. The findings show that companies are failing to get the right information to their employees ,â?? s intranet portal.

Work Management 100

Work Management Marketing Management Customer Surveys Privacy Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Conference. Enterprise 2.0

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Information Literacy in the Workplace.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

One of the activities my university (and Im sure hosts of others) engage in each year is surveying industry on their expectations of graduate attributes in the workplace. In other words, what does industry want from the fresh-faced graduates who enter the workforce each year? Services for Companies and Organizations.

Education 100

Education Blogger Web 2.0 Training 100

Buzz Marketing for Technology

JULY 24, 2008

However, few companies have taken the time to equip employees with the appropriate tools and techniques to support their personal-knowledge and information-management needs. t know what they know, how can a company capture, harness and exploit this knowledge? Your say: Personal knowledge management. our people are our greatest asset?,

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t The Industry Standard. Using Meeting Workspaces to organize all the information need to support recurring (and one time) meetings is one of my favorite features of SharePoint. t their e-mail client. I thought Iâ?? Cell Phone Scan. IDG Network: CIO.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

I think were operating from old knowledge and learning paradigms that developed in an industrial age when companies owned the means of production. As a worker, you couldnt make a living if you didnt have access to the (expensive) machinery owned by the company. Services for Companies and Organizations. to create change.

Web 2.0 100

Web 2.0 Training Work Management Wiki 100

Buzz Marketing for Technology

JUNE 25, 2008

Industry News. Friese found LinkedIn helped her get in the doors of companies she wanted to participate in TalentEgg. ?I Rudnick says the other five answers, from people who have experience actually dealing with some of those companies, are probably the most valuable. The best way of describing it would be my companies?

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JUNE 27, 2008

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. For disclosures on Rolands industry affiliations, click here. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

In the industrial economy, one could do a job with ones body even when the brain and heart werent committed to the job. This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Building Your Companys Innovation Portfolio.

Work Management 100

Work Management Webcast Case Studies Act-On 100

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks!

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Maybe I’ll write about some of those in future blog posts, here though are… 1) The main product of knowledge work is not physical - it is the answer to a question such as “Who are the top 10 competitors in the industry&#. At a basic level, this could just be sales dollars. Maybe it should be profit? Get the idea?

Knowledge Base 100

Knowledge Base Ethics Trust Marketing RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

They develop a vision for propelling the company into a position as the industry leader in product quality and support. For instance, a manufacturing company cancels the development of a major new product, reduces the number of employees, and reorganizes. Stage 3: Chaos.

Lead Ranking 100

Lead Ranking Work Management Marketing Management Rules 100

Buzz Marketing for Technology

SEPTEMBER 11, 2008

Indeed, there is a major disparity between the sophisticated methods used by other groups, such as the advertising and entertainment industries, to connect with audiences and the plain vanilla served up in most corporate presentations.

Wiki 100

Wiki Webinar Metrics Mobile Advertising Work Management 100