B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. But what interests me is the four-part test they use to assess companies. It is seen as transformational within its industry.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

SEPTEMBER 9, 2010

I think this sums up an approach that all media companies need to employ. A key part of the editor’s role is to find and commission a combination of regular columnists and thought leaders from that industry to write for us. Did you meet him initially via work, industry associations, social media?

Media 100

Media Lead Ranking B2B Thought Leadership Curation 100

B2B Memes

OCTOBER 4, 2010

The big publishers of the future may no longer be the news organisations of old but companies that want to sell you stuff: shoes, gadgets, holidays. Companies that have a story to tell and the money to get it told.&#.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

OCTOBER 6, 2011

Two of those companies, Narrative Science and Automated Insights , are developing programs that churn through computerized data about sports and other topics and spit out news stories. It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery.

Startups 100

Startups Press Software Intent 100

B2B Memes

JANUARY 27, 2011

Yes, there are unique and exciting developments to cover in any B2B industry, but most B2B media are built on a platform of commodity content. Early in my career I was the editor of an industrial product tabloid magazine. That isn’t to say the company is not aiming for quality, or not at least claiming to.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

OCTOBER 8, 2010

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. Be a blogger.

Social Media 100

Social Media Media Lead Ranking Blogger 100