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Avitage

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The B2B Value Sale is Actually Three Distinct Sales

Avitage

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Sales Success Crisis Point This scenario afflicts even the most successful companies. These companies might have been first movers with the best product in their industry.

B2B Sales 120
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How to Define Sales Use Case Requirements for Your Sales Content Strategy

Avitage

Rarely do we meet companies that have even considered this, let alone defined and documented specific requirements. Fundamentally, it must be conversation centered. Without well-defined and documented sales use case requirements, effective sales content strategy is not possible. Define Use Case Requirements.

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IDG On Connecting the Dots Between Content and Sales

Avitage

” I believe these insights apply to most content marketers today, and soon to all, even in lagging industries. Most companies have no idea how much they are really spending on content. My first observation is this is the estimated spend.

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IDG On Connecting the Dots Between Content and Sales

Avitage

” I believe these insights apply to most content marketers today, and soon to all, even in lagging industries. Most companies have no idea how much they are really spending on content. My first observation is this is the estimated spend.

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But it is so easy to Buy Technology

Avitage

The technology industry is littered with sad stories where technology got ahead of strategy. In the past month I have been in two conversations with marketers from Fortune 100 companies about the increased demands for content by their organizations. It appears marketers are still learning this lesson.

Buy 120
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But it is so easy to Buy Technology

Avitage

The technology industry is littered with sad stories where technology got ahead of strategy. In the past month I have been in two conversations with marketers from Fortune 100 companies about the increased demands for content by their organizations. It appears marketers are still learning this lesson.

Buy 120