Anything Goes Marketing

NOVEMBER 16, 2008

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JUNE 24, 2007

A few easy ideas on starting conversations in your industry is to have an "ask the expert" knowledge exchange. You can start this off by asking your customers for questions that they may have about their industry. You can then move to more of an online community effect where the content is no longer solely dependent on your company.

Communities 100

Communities Traffic Effectiveness Peer-to-peer 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

AUGUST 1, 2006

Many companies use blogs to blog about their industry rather then their company. This works if you plan to fully integrate your blog with your website and are mainly concerned with driving any type of traffic to your website. However, do you want your blog to be directly associated with your corporate website?

Domain 100

Domain Business Blogging Eloqua Business 100

Anything Goes Marketing

SEPTEMBER 10, 2006

For example, if your blog is focusing more on your industry then what your company does, you may want to appear as more of an "independent expert" or "trusted advisor". However, if you're looking to change the focus of your main site, you may want to consider a blog with its own domain.

Business Blogging 100

Business Blogging Domain Business Tagging 100

Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). The other main issue has to do with the company policies that can can some of these ideas before they get off the ground. Why did it fail?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

DECEMBER 3, 2006

Here are some ideas: Create useful content to reinforce image as industry expert. In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for. Some companies post an audio file on their site and call it a Podcast.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. What typically happens to these email newsletters after you hit the "send" button?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

APRIL 5, 2006

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial.

Domain 100

Domain Tagging Cost B2B 100

Anything Goes Marketing

SEPTEMBER 24, 2006

Beware - blogs can be used to tell the entire world about what your company has recently accomplished or how you screwed up but made it right. It permits you the opportunity to share a story, post an industry tip or promote your new business. I was visiting my family this weekend in New York and it hit me. Blogging allows for this.

Business Blogging 100

Business Blogging Promotion Business Tagging 100

Anything Goes Marketing

APRIL 7, 2010

It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area. Don’t use that as an excuse to not start on a simple nurturing program to a specific segment ( for example: a specific industry) or creating a welcome program. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

MARCH 24, 2007

I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

SEPTEMBER 25, 2007

For starters, we could have added a second paragraph with a link that says: Interested in learning more about xxxxx (your company's specialty)? They'll be more inclined to do this because: Their friend recommended your company to them They just read an interesting white paper that their friend sent them and want to learn more.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

AUGUST 19, 2006

At the bottom of the page (below the fold), make sure that you have a few paragraphs as to what your company does. Email your entire database (including those that have unsubscribed) as well as any random email addresses that you find with the same picture above and the text "You have been unsubscribed from [YOUR COMPANY].

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. If they left their company name, do some research on the company and find out what is going on with that company.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

MARCH 11, 2007

What is needed is an email engine that directly ties into this so that your company can track your email success and compare it to your other marketing channels. You can take this further to gauge these numbers against the industry benchmarks PPS - This tool from the Advanced Marketing Institute evaluates your headline text.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

JULY 23, 2006

I've evaluated a bunch of corporate blogs from fortune 500 companies and I've listed out the bottom 5 that I've found and why. This is a blog no no for industry. Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

FEBRUARY 25, 2007

What type of industry are they in? You can test a longer vs. shorter subject line, test using your company name, add personalization, etc. Ask yourself the following question when determining the success and failure an A/B test: Who is actually responding to the test email or landing page? Which business groups are they? -

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies. If you're new to the world of email marketing then I have a few good resources for you!

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

OCTOBER 12, 2006

Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. Hypersites - Affordable Microsites that Increase the Hype I was a bit surprised that only 30% of companies over $500 million in the past year use microsites according to this same study.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

FEBRUARY 21, 2009

Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX. In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. Email Autoresponder 1.0

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100