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APRIL 10, 2024

Explicit data is provided intentionally by your lead, such as company, location, industry, and job title. Our leads might look something like this: Debbie is the Director of Marketing at a 2,000-person manufacturing company. If your company has a lot of leads coming in, that multiplies out to a lot of time.”

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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SEPTEMBER 25, 2023

Similarly, the marketing team should be able to see common CRM data like company size and deal status—because leads don’t stop engaging with marketing content once a sales conversation happens. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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OCTOBER 4, 2023

Then segment audiences by company size, geo, or industry. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Every audience is unique. Now analyze email, content, and subject line performance per unique audiences.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Navigating digital transformation in a slow-moving industry. Financial Industry Use Cases Collection Case Studies in Financial Services Marketing Automation Of course, you don’t have to take our word for it.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. Industry, size, revenue—these are all quantitative data points that can inform your ICP. Financial services or SaaS companies? Or do you need the company name?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) It’s common for B2C and B2B companies to create personas to more effectively target various audiences and capture their attention.

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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NOVEMBER 27, 2023

For example, does an ideal prospect need to come from a company of a particular size? From a particular industry? Email nurture campaign best practices: Start with a single campaign Sure, it would be great to have different nurture segments by industry, expected close date, the reason the deal may be delayed, and so forth.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187