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Wednesday, July 29, 2009
client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?"
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Wednesday, July 29, 2009
client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?"
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Friday, July 31, 2009
Yesterday, House Speaker Nancy Pelosi took to the podium to single out an industry as our common enemy. In this case, the Democrats use Insurance companies as their punching bag. That, as I said earlier, is about an individual not a business and certainly not an industry.) They are the villains in this. They are people.
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Thursday, July 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. They started with the crisis in health care, an industry that consumes an astonishing $1.8 Feedback.
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Thursday, July 29, 2010
LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile. The default for this field is your current position at your current company. Join Groups.
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Wednesday, September 2, 2009
According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year.
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Thursday, December 10, 2009
Every time I participate in, or attend an event where social media is the topic there is always one – sometimes more – person in the audience representing a company from a highly regulated industry. Most Regardless of the industry there are ways to leverage the power of the web and here is one of my favorites.
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Friday, April 23, 2010
To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. over 4.5% bounces, has an abuse complaint or unsubscribes. Thanks.
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Friday, March 20, 2009
I was listening to Paul Greenberg giving a webinar yesterday when he used a phrase that really resonated with me: Industrial Strength Intelligence CRM and marketing automation systems have given us intelligence. But, that's changing for many of us—especially now that we can gather Industrial Strength Intelligence. agree completely.
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Friday, May 20, 2005
laquo; Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Make your shortlist. Give them a call.
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