Optinmonster

DECEMBER 30, 2023

It guides users on what to do next, whether it’s subscribing to a newsletter or checking out a product. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows. When you first land on his site he has a welcome gate , with a compelling offer to get his tips on doubling traffic.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

SocialPilot

JANUARY 21, 2024

Examples of some of the most popular types of CTA are: Opportunities to sign up for newsletters Share buttons for social media Social media links to your profiles Contact buttons Two pillars of social media CTAs These fundamentals might sound like common sense. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Lenny's Newsletter

AUGUST 22, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. Growth, as a function, is only a decade old.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? You can grow your email list using Instagram , LinkedIn, and even Twitter, too! This is co-marketing.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. I could access even more information about using Twitter for marketing — for free. For example, if your company is in the technology industry, you can use a landing page to net email newsletter signups for your weekly roundup of tech news.

Landing Pages 97

Landing Pages Template Paid Search Agency Acquisitions 97

Contently

MARCH 26, 2021

Even Uber, one of the world’s most technologically sophisticated companies, recently found itself defrauded out of $100 million in wasted ad spend. The marketers at these companies who discovered this waste and made a change are brave as hell. Promoting your virtual events on LinkedIn or in industry newsletters.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Within hours, Legere reached out on Twitter to praise the work.

Account Based Marketing 147

Account Based Marketing Campaigns Paid Search Agency Planning 147

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. HubSpot Marketing Hub. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

EveryoneSocial

FEBRUARY 8, 2021

So how do you choose which social media KPIs are right for you and what types of measurements your company should be tracking? . Are you seeing more clicks from LinkedIn than Twitter or Facebook? And the more quality traffic you drive from your social posts, the more potential conversions and sales you can achieve.

Social Media 106

Social Media Media Top of Funnel Work Management 106

Hubspot

MAY 1, 2020

The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all. Those tactics could include a corporate newsletter, blog, email campaign, ad, radio spot, direct mail campaign, or even just your social media channels. Your corporate marketing isn't just selling your company as a whole, but a lifestyle as well.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Examples Planning 89

Hubspot

JULY 2, 2018

I subscribe to Spotify’s newsletter to receive special promotions. HubSpot has found personalized calls-to-action have a 42% higher view-to-submission rate than calls-to-action that are the same for all visitors -- that’s almost double your potential email subscribers. I subscribe to J. How to Build an Email List From Scratch.

Ad Building 101

Ad Building Effectiveness Landing Pages Marketing & Strategy 101

PureB2B

MAY 13, 2021

To illustrate the move towards online, VP of Marketing at HubSpot Meghan Keaney Anderson notes that all over the world, there are empty billboards. This generosity resulted in customer gratitude, higher downloads, and increased website traffic. Customers are looking for companies who they can trust. Pardot Newsletter.

Trends 90

Trends Campaigns Planning Paid Search Agency 90

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. That’s an increase of 67% YoY.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

JUNE 16, 2020

Your blog can assist with these needs, like how to manage a positive scale within a company. To get started defining your blog's purpose, think about the goals of your company and identify how your blog can contribute. At HubSpot, keyword research informs the topics we write about each quarter. Determine your persona.

Enterprise Management 90

Enterprise Management CMS Development Marketing Automation Services Marketing Management 90

SmartBug Media

MAY 15, 2020

A national digital marketing company, SmartBug understands the importance of a digital footprint. Having a website in this day and age is expected, but a website with no traffic does you no good. Want to get the most traffic out of your blog? Want to enhance your traffic online? Search Engine Optimization.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Image source: Twitter. Image source: Twitter.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Optinmonster

FEBRUARY 5, 2020

But now you may be wondering if marketing automation software is really worth the cost or if it’s just another fancy luxury tool for bigger companies? With that in mind, let’s turn to some marketing automation tools that you can use to increase traffic , leads , and paying customers. Sounds pretty good, right? OptinMonster.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Subscribing to your newsletter. Configure Your Blog.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Hubspot

MARCH 31, 2020

How to Know if Your Company Blog Needs Social Media. According to one of HubSpot's social media marketing managers, Kelly Hendrickson , "If you’re asking yourself if your business’ blog should have its own social channels, the first question you should ask is, 'What is the goal of having a social account for your blog'?".

Social Media 89

Social Media Advertising Channels Media Work Management 89

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. What this does is create a campaign in your analytics under traffic sources > sources > campaigns.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Hubspot

MARCH 6, 2017

To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business. What is blogging? What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Well-designed landing pages + email newsletters/marketing + calls to action = conversion. Then listen some more.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

MARCH 29, 2018

Send Email Newsletters. One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. Add a link to your business' website on your Facebook, Twitter, and Instagram profiles, as well. Send Email Newsletters.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. This is HUGE! Lets get right to it.

Twitter 28

Twitter Features Trade Show Hubspot 28

Marketing Insider Group

AUGUST 24, 2015

Before you can even start creating content, you need to get people within your company to understand and support your vision, especially the ones who will be providing you the resources, budget, and customer insights critical to the success of your content marketing plan. If not, these are the topics you want to produce content for.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Optinmonster

AUGUST 14, 2023

Set up a Customer Support Team According to a HubSpot study, 80% of customers stop returning to businesses with poor customer service. While many companies use email-based support, using automated chat support is another option you can add. To get more traffic for your eCommerce business, check out The Ultimate Guide to eCommerce SEO.

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

Hubspot

SEPTEMBER 20, 2011

Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. But how can you keep the relationship with your Twitter followers fresh? Check your @ replies regularly with a Twitter client. Twitter Tools. Responding to Followers.

Twitter 28

Twitter Communities FAQ Marketing Analytics Tools 28

Hubspot

JUNE 1, 2021

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Platforms like Twitter, Instagram, TikTok, and Facebook have unique features. Have an effective, well-designed website. Be authentic.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Also be sure to check out their #AskJessABM Twitter chat every week.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: B2B content that helps companies build successful sales and marketing teams. B2B Marketing Blogs. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

AUGUST 12, 2020

Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. To put this all in context, here is an example of a buying journey for a fictitious recruiting company called Tyre Recruiting. Focus on their company.

Sales Management 94

Sales Management Top of Funnel Buy Advertising Agencies 94

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. Event Marketing. Guerrilla Marketing. Neuromarketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Optinmonster

APRIL 22, 2020

But the most common examples of transactional emails are messages the confirm a purchase, confirm a newsletter subscription, or simply allowing users to reset a forgotten password. This is the transactional email HubSpot uses when you sign-up for their free account. Many other companies do as well. Secondary goal?

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Hubspot

FEBRUARY 23, 2018

Does this sound like the situation at your company? Customer Success might already receive their company blog's newsletter, but their conversations with clients can benefit from more tailored recommendations. Consider tapping your marketing department to fill those knowledge gaps. Reporting on Social Media Interaction.

Work Management 74

Work Management Top of Funnel Marketing Management Paid Search Agency 74

Hubspot

NOVEMBER 5, 2019

So let's say your brand's Twitter account has 6,000 followers in September, at the end of Q3. Depending on your company and industry, ROIs can differ greatly. This might mean that they downloaded your eBook, signed up for your newsletter, or clicked "Play" on your podcast. Cost-per-click (CPC).

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Hubspot

SEPTEMBER 22, 2016

In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task.

Paid Content 28

Paid Content Advertisements Advertising Mobile Advertising 28