Sales Engine
OCTOBER 23, 2015
Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Both of these companies manipulated their publishing frequencies (both increasing and decreasing the total number of posts) with some interesting findings.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.
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Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.
Sales Engine
DECEMBER 6, 2016
Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. have changed the way that B2B companies market their products and services. have changed the way that B2B companies market their products and services.
Sales Engine
MARCH 24, 2016
Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. Henshaw believes that “there is no one way.
Sales Engine
DECEMBER 16, 2015
Most B2B companies need help from an outsourced content development partner at different stages in the sales cycle, but many companies will fail to produce qualified leads for their sales teams, making it harder to justify increasing expenditures.
Sales Engine
FEBRUARY 11, 2016
Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Companies are reallocating their customer acquisition spend accordingly, spending more on content propagation, and less on direct sales channels.
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