Digital B2B Marketing

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20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found.

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Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

However, companies frequently expect the same content marketing program to capture contacts or leads as well. Requiring registration limits distribution and recognition of the content that is supposed to position your company as a thought leader. The problem is, registration and thought leadership are at odds with each other.

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Question: Would it be better if prospects where aware of your company when they started the research process? One company that does an excellent job of providing stage zero content is HubSpot. Question: Where is awareness most valuable in the buying cycle? Answer: Early stage research and creation of a consideration set.

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Because you are now getting different people for different reasons, the value will be different, and likely lower.

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7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

Now, you are ready to use content marketing to raise the profile of your company overall. Content that drives overall visibility for your company is different. Hubspot has focused on inbound marketing, a smaller step for the, but still a significant expansion on their offering as digital marketing software and platform provider.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Publishing Hubspot is a great example of a company becoming an information source in a category. Today, it would be challenging to seriously research inbound marketing and not spend a significant amount of time on Hubspot’s website, even if you are not interested in Hubspot’s offerings.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Hubspot is a great example of a company becoming an information source in a category. Today, it would be challenging to seriously research inbound marketing and not spend a significant amount of time on Hubspot’s website, even if you are not interested in Hubspot’s offerings. Publishing. About Eric Wittlake.