How to Create Engaging Videos Using Buyer Personas and States of Being
Cintell
DECEMBER 20, 2019
For example, HubSpot knows that sales leaders are busy. In their ad, Monday.com highlights the pain of trying to manage projects using spreadsheets (a common practice in companies). Interests and preferences don’t have to extend to pop culture. But they don’t stop there. Identifying the pain point isn’t enough.
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